Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. It’s hard to predict.”

Survey 132

Survey Communications Measurement Internal 132

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Solo PR Pro

SEPTEMBER 12, 2017

Added to this murky market is the debate about the value of media relations, a service which far too many believe encompasses the scope of the public relations practice. We argue about the relevancy or shrinking media market ad nauseam. New: The lead ad that we ran resulted in 300 downloads of our product white paper.

Measurement 49

Measurement Report Analytics Google 49

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 101

Tools Survey Pitching Analytics 101

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. For the full 40+ questions, download our Comprehensive Marketing Audit Template. So, how can teams pinpoint what went wrong and redirect marketing energy?

Marketing 52

Marketing Technology Internal International 52

Beyond PR

JUNE 8, 2016

Research, measurement, optimization and patience are key to success. It will not just improve your media relations, but also the brand content you offer directly to online audiences. As you build relationships with the media, find out what they need and follow through with those elements. Be resourceful and respectful.

Media Relations 40

Media Relations Media Journalism Print 40

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Then, download the Moz toolbar (if you don’t already have it) and turn it on. Step 4: Amplify Your Content with Media Relations. Now, choose 10 of these items you’d like to use for content.

Exercises 198

Exercises Google Writing Blogging 198

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Seventy-five percent of marketers plan to increase PR spend over the next five years, and as trust and the effectiveness of paid media declines, it creates a wonderful opportunity for PR pros. This post is brought to you by Cision , a proud sponsor of PRSA.

Data 144

Data How To Storytelling Analytics 144

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Polaris

NOVEMBER 24, 2014

Marketing and PR includes everything from media relations and blogger outreach to content marketing and social media, not to mention government relations, internal communication and issues management. Is the scope of work regional, national or international? Public Relations' 2: Scope of work.

Marketing 168

Marketing Policies Agency eBook 168

Sword and the Script

MAY 29, 2018

5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. Also see these related posts: Is Media Relations Getting Harder? 12) “Internal communications is as important as external.”. It needs to be authentic.”. What would you add?

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

APRIL 11, 2017

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” See these related posts: . How Frothy Words Drive PR and Media Coverage.

Report 71

Report Media Survey Pitching 71

Sword and the Script

JANUARY 20, 2018

The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors.

Case Study 100

Case Study B2B Study Marketing 100

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Scott Public Relations

NOVEMBER 30, 2018

Don’t measure your engagement simply through some likes and comments, however. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. What am I measuring this quarter, next quarter, this year? That is the space from where we measure true success.

Ethics 75

Ethics Communications Agency Technology 75

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. Media relations only gets harder.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Beyond PR

OCTOBER 27, 2016

I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. I found myself not only managing media relations, but using other marketing tactics to reach our target audiences.

Communications 40

Communications Tools Analytics Television 40

Sword and the Script

NOVEMBER 7, 2023

I took a close look at PRophet back in March of this year and wrote up a briefing – have a look if it sounds interesting: This AI is ‘Taylor’ made for media relations; prophet adds generative AI to PR software. I had no idea such a thing existed, but Poppulo has paid for reprint rights to download the report , so I did.

Employee 137

Employee Software Survey Tools 137

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

Scott Public Relations

FEBRUARY 1, 2019

Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. Successful communicators prove their success by expanding on the classic metrics of open rates and clicks with measurable feedback from employees. Like what you’ve read?

Insurance 49

Insurance Insurance Healthcare Communications 49

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Any brand, no matter how big, can have a post on social media go unnoticed. Likes” are less meaningful when measured up against more notable engagement like comments or replies. A number of “likes” but nothing else may be a sign of superficial engagement at best.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Any brand, no matter how big, can have a post on social media go unnoticed. Likes” are less meaningful when measured up against more notable engagement like comments or replies. A number of “likes” but nothing else may be a sign of superficial engagement at best.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

MaccaPR

JANUARY 6, 2015

Christina Milanowski is social media director and account supervisor at Minneapolis-based Maccabee , a strategic public relations and online marketing agency. P.S. Here''s our top 10 list as a downloadable PowerPoint presentation on SlideShare: 2014 Year In Review: Your Favorite MaccaPR Blog Posts from. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Traffic from earned media was 56% more likely to complete a goal (i.e. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Stuart is an international PR adviser, speaker, trainer, and blogger. So perception is everything. ” #6: Stuart Bruce (London, UK).

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Learn their approach to strategy, operations, measurement, staffing and more. Want to get on the show? 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120