Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Here are some tips for how to make that happen: Get to the point. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Public Relations Sydney

OCTOBER 19, 2014

A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. That’s why it is important for you to make the effort and follow your pitch up.

Pitching 91

Pitching How To Media eBook 91

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch. Print magazine?

Pitching 149

Pitching Sports Print Creativity 149

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? Often we are asked if there is a standard format for writing a media release. For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications. Instant Download!

Media 89

Media eBook Survey Travel 89

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. An Editorial Calendar Helps With Goal Planning.

How To 0

How To Content Marketing Conference Analytics 0

Solo PR Pro

APRIL 27, 2021

In this post Solo PR PRO President, Karen Swim , shares her approach to pre-qualifying clients ( Solo PR PRO Premium members : see below to download a full questionnaire). One of the most important things I learned is how (and why!) Using this process has enabled me to write fewer proposals, and achieve a much higher close ratio.

How To 110

How To Internal International Pitching 110

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. That way, you can write the subject line with the reader in mind. Instead, referring to them by name indicates you’re writing the email with them in mind. Journalists receive hundreds of PR pitches every day. A Greeting.

How To 72

How To Pitching Writing Social Media 72

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. The tips below highlight some key areas to consider when pitching as a guest blogger. It is important to remember when pitching to a blogger that they are not journalists. The pitch should be clear and to the point.

Pitching 40

Pitching How To eBook Blogging 40

PR Fuel

JANUARY 14, 2018

Perhaps you need some tweaking to your press releases or maybe you need a story pitch and not a sales pitch. Now this sounds like a great story, however, it is essential when writing the press release to make sure that it doesn’t come off as a sales pitch.

Local 64

Local Company How To Training 64

Cision

OCTOBER 25, 2016

As an example of why this is important, I got two pitch emails in my inbox this morning from publicists offering interviews with their clients about topics (generously stated) a bit removed from what I write about. Not only is it a bit annoying to get this kind of pitch, but I have no use for the resources they’re offering.

Social Media 120

Social Media How To Media Customer Service 120

Solo PR Pro

JANUARY 26, 2021

Or, on the other hand, do you need help with content management, research or pitching? Download our full guide to hiring your first employee or contractor ! It provides you a place to document your company culture, policies and expectations in writing. Finding someone to work for you can be done very similarly. Ready to hire?

How To 58

How To Handbook Training Employee 58

Public Relations Sydney

OCTOBER 12, 2014

Whether you are a charity organisation or running a charity event here are some tips on how to use PR to your advantage. They describe a problem, show how you achieved a solution and detail the results you achieved. Case studies also help to explain how the money from donations is used.

Case Study 90

Case Study How To Study Pitching 90

Public Relations Sydney

JANUARY 26, 2015

The purpose of pitching media angles is to gain the attention of a journalist in the hopes your story will be published. There are many approaches to pitching a story, you could send an email or pick up the phone and talk to a journalist. Not all stories are obvious. Not all stories are obvious.

Pitching 40

Pitching Media Writing eBook 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program.

Agency 90

Agency Energy Crisis Management Industry 90

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Public Relations Sydney

OCTOBER 8, 2014

For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications. Business milestones and achievements When your business has an anniversary or another important milestone write a media release with this as the angle.

Writing 45

Writing Media eBook Survey 45

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call.

Pitching 96

Pitching eBook Writing Newspapers 96

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. The language, idioms, and examples you use in your business story will likely vary depending on whether you’re writing for million dollar home buyers or Kindergarten teachers. Simple Advice: Write Like You Speak, Reporters Will Listen. Just write like you speak.

Pitching 40

Pitching Media Small Business Writing 40

Cision

SEPTEMBER 16, 2016

The Writing’s on The Wall. ” Figure out what people want and write about it. For instance, if you are a clothing designer, you can offer tips on how to dress up an outfit without busting your budget. Does your news fit the outlet you are pitching? Blogs are the “new” news outlets. Be the expert.

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Sword and the Script

JUNE 7, 2022

As I write this post, the current asking price on OpenSea is $36,099.60. The full report is ungated and freely available for download. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year. Pitching on Fridays. “We See it here.”. PR tech mentions.

Software 86

Software Pitching Internal International 86

Beyond PR

DECEMBER 19, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Click here, or, on the image at the end of the post to download your free content calendar template. Or an industry change might spur you to write a new whitepaper to educate your audience about this change.

How To 75

How To Content Marketing Conference Analytics 75

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Every good PR agency knows how to turn a holiday into an opportunity for good work. In-person time takes more effort and is easy to overlook, but it can often make the difference between someone taking your call or not, or saying yes to a pitch or request. Sharpen writing skills.

Fashion 149

Fashion Writing Internal International 149

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

PR Fuel

SEPTEMBER 16, 2021

And if they want to purchase a product or service, they’ll take the time to learn how to do it. You can think of a CTA as a sales pitch (although you would never want your call to action to sound sales-pitchy). How to Use Calls to Action. So, how do you put a call of action in writing? Call to Action Tips.

Writing 97

Writing Resources Social Media Creativity 97

Solo PR Pro

JUNE 15, 2021

Here are five tips on how to manage your time as the amazing solo PR pro you are. For instance, you could save all client meetings for Tuesday and Thursday afternoons, dedicate Friday mornings for pitch brainstorming, or save two hours every Monday for researching potential new clients. Write down non-work commitments, too.

Meeting 123

Meeting Writing Examples Pitching 123

Solo PR Pro

FEBRUARY 11, 2016

In this post, we walk you through the process of how to create a bylined article that media outlets will notice and want to publish. Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Perfecting the pitch. Initial preparation. What is the problem?

How To 40

How To Guidelines Pitching Writing 40

Sword and the Script

AUGUST 4, 2020

The reports offer “demographic and firmographic data” on readers and “top-of-funnel metrics like click-through data, social media engagement, multimedia plays and document downloads.” Bernays viewed PR as a way of understanding the attitudes and behaviors of crowds and how to change them. c) What makes a great pitch?

Media Relations 152

Media Relations Media Print Software 152

Communications Conversations

FEBRUARY 15, 2017

” I was curious, so I downloaded the full report and checked it out. They know how to spin a yarn or two. Then, you work to get to know the journalist/influencer–find out what they write/post about. Then, you make the pitch–and again, it’s a pitch built around co-producing content, not simply promoting.

Marketing 84

Marketing Storytelling Study Data 84

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Presspage

JULY 25, 2018

Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. How to stand out? Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Here are a few tips: 1. “Keep it simple,” Telisman says.

Wikipedia 103

Wikipedia Writing Video Report 103

Critical Mention

JANUARY 8, 2019

By measuring your results, you can see what worked, what did not, and how to move forward in your PR strategy. Develop your own pitch style. There are hard-fast rules to press releases: do not download them from a template and do not send a mass email blast. And remember, a journalist liking your pitch is just the first step.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 60

Pitching Measurement Writing Twitter 60

PR Fuel

JULY 16, 2017

You know them best and could determine whether they might be more interested in a how-to guide, a podcast, or a webinar. Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. Tell us what sets you apart in the comments.

eBook 66

eBook Video YouTube SEO 66

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Here are four tips to consider when researching and pitching journalists. Understanding different journalists’ interests will result in more pitches crafted to their unique needs. Understand their interests and attitudes.

Media 77

Media Pitching Resources Media Relations 77

Beyond PR

MARCH 11, 2016

From identifying a newsworthy story and determining the time of day that secures the most views to crafting a tweetable headline and choosing attention-grabbing multimedia, a lot goes into writing and distributing successful press releases. The key is in understanding how to interpret your data. Release Views.

Report 74

Report Video Measurement Travel 74

ZudePR

JANUARY 26, 2016

A searingly honest account of how to succeed in this artistic profession. How to be a graphic designer without losing your soul. In the meantime, thanks to Adrian, here’s a handy guide to: How to be a PR Without Losing Your Soul. #1: Writing in 2010, Adrian nails it. Similarities to PR. We have to keep pace.

How To 65

How To Meeting Creativity Agency 65