Cision

JANUARY 13, 2017

Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. To advance in the industry, individuals should also affiliate themselves with Public Relations Society of America which has local chapters around the country.

Local 120

Local Radio Community Tools 120

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year. Newspaper brands continue to suffer as readers shift from print to digital. Trust in the news has fallen 11% since 2015.

Government 103

Government Education Print Ethics 103

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." The souvenir booklet - a 40-page document with a “Which Came First?” than you might think to curate and share electronically.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. Avaya probably wasn’t even following that individual.

How To 198

How To Instagram Social Media LinkedIn 198

ZudePR

MARCH 22, 2018

I retained the two docs so I could see the “fat outline” structure in one document. However, I spent most of the time working at my local health club for the sociability. H: I then returned to the 114-page Google Doc and spent a few days restructuring the notes so the order corresponded with the “mini fat outline”.

Writing 83

Writing Google Blogging Exercises 83

MaccaPR

SEPTEMBER 9, 2019

Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches. But Popeyes' engagement with its followers continued, even as Chick-fil-A moved on from the Chicken Sandwich Battle to promote its Waffle Fries and Grilled Chicken Nuggets.

Twitter 105

Twitter Marketing Social Media Viral 105

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales. Avaya probably wasn’t even following that individual.

How To 57

How To Instagram Social Media LinkedIn 57

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. 7 Local Search Marketing Tips for Dominating Your Region. One of the most tried and true press release formats is the list. Lists just work. Don’t take my word for it.

Writing 40

Writing Resources Web Newspapers 40

MaccaPR

DECEMBER 19, 2016

If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

SEPTEMBER 4, 2018

After you’ve perfected the rest of your document, go over the title and opening paragraph a few more times. We want that spot on the local news. Show them a bad press release next to a typical story from a newspaper or magazine they’re targeting. I promise there’s always a better way to approach both of them.

Writing 45

Writing Report Education Company 45

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The gatekeepers are no longer the editors and reporters of magazines and newspapers. These took the power once reserved for the Gutenberg and gave it to the masses.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. Facebook’s digital doorstep Facebook has become one of the most influential political source thanks to targeting and local groups. Being first is more important in newsrooms than being factual.

Publicity 93

Publicity Media Facebook Newspapers 93

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52