Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. How can you use the shifts in PR to change your tactics? I think of HOW FUN our job has become.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. It’s time for the next big leap in the way PR agencies work in India.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. Others rely on bloggers. So we can add him to the list.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

FEBRUARY 7, 2018

Then you send them just one link to that content with your pitch. My choice is Sendible – it has everything you could possibly need: Monitoring online conversations for brand mentions and industry keywords. Get the Digital PR Tips Newsletter. A social media management dashboard. Follow me on Twitter. Connect on LinkedIn.

Tools 207

Tools Analytics Google Measurement 207

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. So why waste the time?

Blogging 62

Blogging Google SEO Writing 62

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” That means there are fewer reporters to pitch your stories to.

Media Relations 127

Media Relations Media Newspapers Radio 127

Buzzstream

JULY 29, 2020

At the least—some journalists who excel with engagement and reach receive far more pitches from PR pros than that. . That, combined with an overall sense in the industry that PR is getting harder , and you have a dilemma. How can I succeed in an industry that’s becoming more challenging year after year? .

Publicity 119

Publicity Digital PR Creativity Education 119

Doctor Spin

MARCH 1, 2024

Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Try one of these ideas to leverage the instant gratification nature of digital PR. Pitch some fast blog post ideas related to their audience and their needs.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Burrelles Fresh Ideas

AUGUST 2, 2023

This local relevance creates opportunities for PR professionals to engage with targeted audiences and establish meaningful connections at a grassroots level. Not to mention that pitching local stations may be a bit easier and could result in a longer segment, which increases the chances that the story gets picked up by regional syndicates.

Radio 75

Radio Television Media Local 75

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JANUARY 24, 2024

You can do link insertion in two ways: pitch your homepage or an asset you’ve already created, such as an ultimate guide post or helpful calculator tool. Tip: You can search for the same keywords as your asset, but you will typically run into others trying to rank for the exact keywords, and thus, your pitch won’t be as effective.

SEO 62

SEO How To Resources Pitching 62

The Proactive Report

JUNE 12, 2017

The PR department is pitching influencers along with reporters and hoping for coverage on the strength of the content. One blogger was given the opportunity to interview her industry idol. Subscribe to the Digital PR Tips newsletter. On average, businesses generate $6.50 That made her a lifelong fan of the brand.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

Agency 62

Agency Case Study How To Crisis 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Stephen Waddington

SEPTEMBER 17, 2019

It’s a challenge for those in the journalism industry and the public relations industry alike. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print. What does this mean for the public relations industry? It devalues print coverage as readership falls.

Print 60

Print Newspapers Media Advertising 60

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

APRIL 25, 2024

Some are SEO-based, and others are more specific to the brand, industry, and type of site. For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better. I aim for no more than one step removed from your primary focus.

Brand 62

Brand Branding How To SEO 62

Prohibition

JULY 10, 2023

Domino’s teamed up with Gravity Industries to find a clever workaround to selling their pizzas from a stall inside the festival. To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Armed with a jet suit, a Domino’s delivery driver (or, we suppose, pilot?)

Tourism 62

Tourism Fashion Social Media B2C 62

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. A great way to give significant time back to the company is by leaning on a PR Agency. Without fail, unforeseen obstacles pop up, or reformulations are needed.

Product Launch 59

Product Launch Agency Consumer Film 59

Doctor Spin

FEBRUARY 22, 2024

Learn more: Investor Relations (IR) Digital PR (Sometimes referred to as “Digital Communications,” “Online PR,” or “Online Communications.”) “Online public relations can enhance visibility and build relationships with the public, promoting organizations and products through dialogic communication.”

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Digital PR ( blog posts ) For some organisations, it matters what the general public thinks about certain issues. While marketing will use paid campaigns to push products or services, public relations will pitch those products or services to journalists (and influencers with journalistic ambitions).

Publicity 52

Publicity Marketing eBook Public Affairs 52

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. A great way to give significant time back to the company is by leaning on a PR Agency. Without fail, unforeseen obstacles pop up, or reformulations are needed.

Product Launch 52

Product Launch Agency Consumer Film 52

The Proactive Report

JUNE 18, 2021

There are usually industry groups you can network with. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. Learn how to make great videos and how to use them effectively in your PR campaigns. Digital is now an essential part of PR.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. And as the media landscape keeps shifting, even experienced PR pros are discovering that earned media is not what it used to be. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Buzzstream

SEPTEMBER 30, 2021

Our industry as we knew it changed. Because of the pressures and battles we were facing, it’s safe to say that at points, we as an agency and our industry as a whole, have risked quality and relevance in favour of launching a piece quickly. Our lives as we knew them changed. Oh, and did I mention the news agenda? I may have.

Digital PR 71

Digital PR How To Reddit Engineering 71

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. No man is an island. #7:

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Garrett Public Relations

JUNE 19, 2022

A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. The post How Visuals Help You Achieve Greater Success With Your PR Efforts appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. It’s often said a picture is worth a thousand words.

Study 142

Study Publicity Small Business Pitching 142

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. b) Is Your Press Release Pitch Guilty of Information Overload? via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Disinformation. Content Types.

Trends 88

Trends Data SEO Consumer 88

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. In our increasingly content-driven world, and especially in PR, great writing abilities fuel career success. It’s never wasted time. Attaching this multitasking mentality to improving your writing is important. Brilliant, even.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above.

Writing 71

Writing Pitching Study Data 71