ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B audiences are by definition narrower than their mass-market counterparts, which makes it easier to target them with relevant social campaigns. As noted, business customers are generally seeking information on business problems, intelligence that might give them an edge, or practical advice. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

PR for Anyone

DECEMBER 1, 2021

So you definitely want something behind you. A plant is always nice for a little bit of green and a little a bit of color. But you just want a simple clean background behind you. I don’t like just the solid wall. We call that the mugshot wall. Don’t stand right up next to it either.

Interviews 130

Interviews Video Film Industry 130

Melissa Agnes

FEBRUARY 5, 2015

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. I can’t believe I just typed this title as my title. Here are the results: 48% said yes.

SEO 124

SEO Engineering Crisis Crisis Management 124

PR for Anyone

JULY 28, 2021

Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. You are hearing it right here from a pro who has been pitched thousands of times. Jen, tell me what makes a good pitch?

Pitching 130

Pitching Fashion Media Interviews 130

Solo PR Pro

SEPTEMBER 6, 2022

Even small business owners can benefit from their guidance. When you meet with them, listen to their pitch and see if you align with their philosophy. How do you know if you should incorporate your business? Be sure to talk to your accountant about which business entity makes the most sense for your situation.

Financial 52

Financial Strategy Insurance Insurance 52

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And it is, but it definitely comes at a cost. Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Masters in Communications

APRIL 22, 2019

The commonly accepted definition for marketing includes the development and creation of a product or service and the subsequent conveyance of its attributes and benefits to the general public. As such, marketing defies any singular definition and instead carries with it plenty of variation. What is Marketing as Communication?

Communications 40

Communications Marketing Advertising Advertising 40

Sword and the Script

FEBRUARY 20, 2018

When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. If a campaign doesn’t work you still have a billion-dollar business, right? You don’t need to be a big shot so send us a pitch ! PR, marketing, sales and journalism.

Technology 61

Technology Marketing Retail Interviews 61

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity 225

Publicity Marketing YouTube Video 225

Communications Conversations

JULY 18, 2019

The information is presented in a really fun and approachable manner that takes small business owners and entrepreneurs through a step-by-step process of finding a story, identifying the best media match for that story, writing a pitch, developing key messages, media training, as well as what to expect at the TV station.

Local 94

Local Course Community Interviews 94

Victorious PR

FEBRUARY 22, 2023

In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!) and Wall Street Journal just BEGGING us for a quote from a small business owner just like you!

Publicity 52

Publicity Video Pitching Google 52

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work. Seriously. Mita Dhullipala.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Marketwired

FEBRUARY 16, 2016

” Here are a few definitions from the PR influencers who are putting the hasthag, and the practice, into action. Far too many press releases and pitches fail to include these points, which affects their impact—and chances of being read.”. Wouldn’t you love to pitch a story like that? Take a giant step back: Rebekah Iliff

Creativity 100

Creativity Pitching Writing Conference 100

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. 4 Reasons Your Email Pitch Failed. It just doesn’t have the feeling it’s coming from a real human being, which is particularly problematic if you’re a small business who depends on that. Probably not.

Communications 40

Communications Pitching Writing Social Media 40

Communications Conversations

NOVEMBER 20, 2017

This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. It’s so fun to work with a small team, because you really do get to do so many different things, which keeps me always learning and definitely always on the go. .

Meeting 0

Meeting Social Media Employee Pinterest 0

Sword and the Script

JULY 14, 2015

Still there are obstacles in big brands that small businesses never encounter. Small businesses are more nimble, can react faster and require less consensus to move faster. Deliver value, not sales pitches. . It large organizations it’s much harder.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Cision

APRIL 5, 2017

How are we using this tool to run better business to drive value? Commodity news is almost by definition valueless. And when the free press and First Amendment are under attack, scrutiny, or an attempt to dilute the definition of truth we should rally around that. John Avlon: Influence matters more that scale for its own sake.

Report 225

Report Media Advertising Advertising 225