5W PR

OCTOBER 20, 2023

Listen to their feedback, whether it’s on social media, through surveys, or in reviews. Content creation Cultural marketing agencies can create culturally relevant content, including advertisements, social media posts, and website copy. Feedback loops Establish feedback loops with the multicultural audience.

Strategy 78

Strategy Marketing Local Groups 78

Communications Conversations

NOVEMBER 10, 2020

: Do you need to be active on social media channels to be successful as a social media marketing professional? Some folks say “no, you don’t need to be active on social media to be good at this job.” It’s definitely not a prerequisite to success. Here’s why. #1:

Social Media 172

Social Media Media LinkedIn Instagram 172

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. The “We need to use social media to drive traffic to our web site even if all the metrics tell us that is not happening” syndrome.

Social Media 153

Social Media Marketing Media Energy 153

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Well, social media has really taken over in this day and age.

Social Media 130

Social Media How To Brand Branding 130

Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Let’s take a look!

Social Media 118

Social Media Fashion Media Travel 118

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much time we spend setting up social media ads, creating them and tracking them. Definitely not as much as we should.

Social Media 143

Social Media Marketing Media Community 143

Brand24

JULY 6, 2020

Here are 6 social media marketing metrics you should track. Not sure how to keep track of your marketing activities? We might have something for you.

Social Media 186

Social Media Media Marketing How To 186

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. Influencer taking a photo for social media X introduces new premium features Elon Musk is rolling out yet more updates on X, now announcing new features for the users paying for the premium subscription.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Deirdre Breakenridge

JULY 3, 2018

ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

Communications Conversations

JANUARY 13, 2023

And, one of your many responsibilities is social media. And, you could definitely use another brain on social campaigns and strategy from time to time. You’re a social media director or manager at a larger company. So, as a coach to you, I have a unique background and deep experience in social.

Social Media 60

Social Media Media Training Meeting 60

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. ” Translation: The metaverse and the tech that it involves is definitely coming for us all–just not in 2022-23. #4- 59% of U.S.

Social Media 68

Social Media Media Video Facebook 68

Institute for Public Relations

JUNE 15, 2023

Sylvia Chan-Olmsted and colleagues determined the definition of a “media brand” and explored consumer perceptions of media brands vs. other brands. Nine online interviews of media research … Continue reading What Impacts Social Media Users’ Trust in Brands? were conducted.

Social Media 40

Social Media Brand Branding Media 40

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. How effective is video on social media? .

Social Media 62

Social Media Trends Media Instagram 62

Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. To us, here at Agnes + Day , someone who says that they specialize in “social media crises” is demonstrating a big red flag. This means that a crisis is never a “social media crisis”, but rather a crisis. with the new title.

Social Media 252

Social Media Crisis Media Viral 252

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Presence of a backlink and consumer behavior We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. Read on to learn more! Drum roll, please!

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. Social media engagement and consumer behavior. Read on to learn more! Drum roll, please!

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. That requires thoughtful attention and a strong sense of how media work. But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. Interact on social media.

Media 333

Media Pitching Report B2B 333

The Proactive Report

JUNE 4, 2017

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. Social Media Crisis Research Paper. Social Media Crisis Research Paper.

Crisis Management 113

Crisis Management Social Media Crisis Airlines 113

Communications Conversations

OCTOBER 10, 2018

You develop a feel and love for social media marketing, and move up into a AE role and then a Senior AE role. You then find a job on the corporate side as a social media manager. You notice social media specialist and social media manager listed–but not social jobs above that.

Social Media 109

Social Media Media Corporate Survey 109

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Live video is a great way to interact and engage your audience on social media.

Video 149

Video Social Media Instagram Facebook 149

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Why Pinterest? Lots of reasons!

Social Media 121

Social Media Reddit Pinterest Communications 121

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

Prohibition

AUGUST 9, 2022

We’re always keeping a close eye to see what interesting campaigns brands are delivering across PR and social media. We’re not surprised that this one resonated so well on social media – great work Deliveroo! Lego have commissioned a 15-acre maze design at York Maze to celebrate their 90 th anniversary!

Social Media 62

Social Media Media Viral B2C 62

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Communications Conversations

JANUARY 7, 2022

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” I mean, there aren’t that many “social media agencies.” ” But, many ad, PR and digital agencies claim to offer social media marketing services.

Social Media 60

Social Media Agency Media Measurement 60

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Each month, social media advertising continues to change and develop. There are over 2.7 There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

Video 62

Video Social Media Media Instagram 62

Communications Conversations

OCTOBER 12, 2021

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. Sure social media can help you drive traffic and leads in spots.

Social Media 87

Social Media LinkedIn Media Analytics 87

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. And movie buff.

Social Media 114

Social Media Media Education Analytics 114