Remove Definition Remove Journalism Remove Newspapers Remove Publicity
article thumbnail

4 trends in journalism and what they mean for the PR industry

Communications Conversations

But, that doesn’t mean journalism is thriving again. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. With the majority of newspapers now having paywalls (and more trade pubs every day), the reach of that story you just got placed is extremely limited. Trust levels remain low.

article thumbnail

How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not. And second, school newspapers are in my blood. when I was 17.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Advice From a 94-Year-Old Veteran of the Military and Public Affairs

PRSay

I’ve had many opportunities in my 20-plus years in public relations, and plenty of stories to go with them. Air Force, where he spent most of his career in public affairs. Then, after his liberation from the Stalag Luft I prisoner of war camp, he spent 41 years in public affairs. The definition of a good relationship is trust.

article thumbnail

Behind the Headlines With Stuart Pfeifer

Cision

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR?

article thumbnail

How the PESO Model Changes PR’s Conversation

Cision

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. The Earned Media Domino Effect.

article thumbnail

Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

We are a business-to-business weekly newspaper covering the trucking and logistics industries. It’s an instance of history not repeating itself, but definitely rhyming. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. A space to watch, for sure.

article thumbnail

Blendle: Bite-sized saviour of journalism or future apathy victim?

PR in High Definition

By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. We’ve also seen a few publications get into trouble for not making it explicit that certain links are to advertisers and represent commercial links, rather than purely advisory ones, so it’s not an easy path to tread.