Sword and the Script

DECEMBER 21, 2021

The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Video gets even bigger. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Data-driven PR. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 5, 2015

Concurrent with this technology release, Facebook continues to make significant investments in video integration in its news feed. Have you tried shooting and loading 360 degree video on Facebook yet? Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

Concurrent with this technology release, Facebook continues to make significant investments in video integration in its news feed. Have you tried shooting and loading 360 degree video on Facebook yet? Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

Concurrent with this technology release, Facebook continues to make significant investments in video integration in its news feed. Have you tried shooting and loading 360 degree video on Facebook yet? Have you deployed video ads on Facebook using its native ad interface, Power Editor, or Atlas and Liverail?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

JULY 19, 2017

woke up and saw a Shark Week promo as he waited for a video to load on YouTube. Let’s pretend our shark client’s name is G.W. and he owns a vegan donut shop (why not?). Anyone Could Need Crisis Management (…and at Anytime). This morning, G.W. Odd (and untrue – “I’m a vegan! I don’t eat seals, or Seal for that matter…” G.W.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

FEBRUARY 13, 2017

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Video Metrics. The Old Way.

Video 117

Video Measurement Communications How To 117

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? PR and marketing convergence. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

OCTOBER 26, 2017

SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. The IBM Chief Digital Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition.

Strategy 109

Strategy Government Data Analysis 109

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Prohibition

FEBRUARY 14, 2023

Videos are a powerful tool for generating leads and can be used to explain complex concepts through animation and create how-to tutorials. By using the right content format, capable content creators and effective promotion strategies, you can ensure your Tech PR content reaches the right people.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Social was tied to most of these posts for two of the three companies.

B2B 60

B2B Marketing Construction Analytics 60

Beyond PR

MARCH 30, 2018

The below video from PBS Digital Studios explains in detail the difference between automated machine learning and AI. In a PR context, think of these two examples: An AI tool you could use to look through all the potential influencers (including non-professional journalists who simply have a large social media following).

Publicity 85

Publicity Training Technology Data 85

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. BORING PRESS RELEASE BINGO IS BACK!

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Video, photos, infographics and the like are necessary in a mobile and digital world. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

OCTOBER 31, 2016

YouTube users post 400 hours of new video per second. Worse, there are so many visual data streams produced in any given minute that it becomes impossible to do meaningful analysis on a large scale by hand. What if you had insight into the subject matter shown in the fastest trending YouTube videos?

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

SEPTEMBER 20, 2017

Set a reminder on your smartphone for a week from now and see if you can NOT remember this video after only one viewing. Impressions thus vary in quality. Poor quality impressions do nothing to change awareness and perception. High quality impressions grow awareness and improve perception.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

Set a reminder on your smartphone for a week later and see if you can NOT remember this video after only one viewing. Impressions thus vary in quality. Poor quality impressions do nothing to change awareness and perception. High quality impressions grow awareness and improve perception.

Analytics 60

Analytics Measurement Software Advertising 60

Shift Communications

JUNE 6, 2016

Our audience doesn’t care whether a video, infographic, animated GIF, podcast, or story is hosted by us (owned), shared by third parties (owned), or sponsored (paid). Forward-thinking public relations professionals know that advertising and public relations together often generate greater impact than each channel separately.

Advertising 60

Advertising Advertising Publicity Infographics 60

Shift Communications

SEPTEMBER 18, 2017

What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

Analytics 132

Analytics Data-Driven PR Data Software 132