Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? PR and marketing convergence. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. BORING PRESS RELEASE BINGO IS BACK!

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Social was tied to most of these posts for two of the three companies.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Video, photos, infographics and the like are necessary in a mobile and digital world. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60