Shift Communications
DECEMBER 4, 2017
The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. PR Professionals Blindsided by Rich Media. To compensate, more walls will go up, making media less visible to PR professionals and their audiences.
Sword and the Script
DECEMBER 21, 2021
The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Video gets even bigger. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ Data-driven PR. Luciana Lima , PR and Press Coordinador, Palavra Comunicação | Reserva Paulista .
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Shift Communications
MAY 22, 2017
We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more.
Shift Communications
NOVEMBER 5, 2015
In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU.
Shift Communications
NOVEMBER 5, 2015
In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU.
Shift Communications
NOVEMBER 5, 2015
In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU.
Onclusive
SEPTEMBER 13, 2017
1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? So what does digital marketing growth have to do with PR? PR and marketing convergence.
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