Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Have you tried shooting and loading 360 degree video on Facebook yet?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. .

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

JULY 19, 2017

woke up and saw a Shark Week promo as he waited for a video to load on YouTube. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Email marketing. Senior Marketing Analyst. Let’s pretend our shark client’s name is G.W. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

OCTOBER 26, 2017

Implications for Marketing and PR. While the Chief Digital Officer may not have a direct connection to corporate communications, public relations, or marketing, their work directly impacts us. The CDO knows where all the data is and how it’s being used. Vice President, Marketing Technology. Christopher S.

Strategy 109

Strategy Government Data Analysis 109

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 13, 2017

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Video Metrics. The Old Way.

Video 117

Video Measurement Communications How To 117

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Beyond PR

MARCH 30, 2018

Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. The below video from PBS Digital Studios explains in detail the difference between automated machine learning and AI. Chris Lynch oversees Cision’s global marketing teams.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Marketing Analyst . BORING PRESS RELEASE BINGO IS BACK!

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

APRIL 23, 2015

Although to be clear, this is not a question limited by age; I’ve also gotten the question from career changers or communicators who simply wish to improve their marketability. Video, photos, infographics and the like are necessary in a mobile and digital world. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

OCTOBER 31, 2016

YouTube users post 400 hours of new video per second. Worse, there are so many visual data streams produced in any given minute that it becomes impossible to do meaningful analysis on a large scale by hand. What if you had insight into the subject matter shown in the fastest trending YouTube videos? Christopher S.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

SEPTEMBER 20, 2017

Set a reminder on your smartphone for a week from now and see if you can NOT remember this video after only one viewing. Instead, measure what impressions create, awareness and perception, and then assign values to these outcomes using your marketing analytics software. Vice President, Marketing Technology. Christopher S.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

Set a reminder on your smartphone for a week later and see if you can NOT remember this video after only one viewing. Measure instead what impressions create: awareness and perception, and then assign values to these outcomes using your marketing analytics software. Vice President, Marketing Technology. Christopher S.

Analytics 60

Analytics Measurement Software Advertising 60

Shift Communications

JUNE 6, 2016

Our audience doesn’t care whether a video, infographic, animated GIF, podcast, or story is hosted by us (owned), shared by third parties (owned), or sponsored (paid). In the final part of the series, we’ll review measurement methods for both advertising and public relations to guide our data-driven efforts. Christopher S.

Advertising 60

Advertising Advertising Publicity Infographics 60

Shift Communications

SEPTEMBER 18, 2017

Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one. This is due in part because I have lots of content about marketing plans and strategies, which are hot search topics in January. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132