Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. We could use this information to inform a blog post, giving insights into social media use during fall premiers.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

JUNE 22, 2015

On virtually every site you visit on the Internet, you’ll find social media sharing icons. We just want to prove or disprove a positive association between social media shares and page views. Let’s first get our data. Or do social media shares drive page views? Do these activities matter?

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. For that, we’ll turn to our stalwart, Google Analytics. For that, let’s look first at social media.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Sword and the Script

DECEMBER 21, 2021

The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. How can we access data for PR ROI?

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Vice President, Marketing Technology.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Shift Communications

JULY 24, 2017

Before activating a speaking bench or hitting the phones to contact media friendlies, you need to understand what and how the situation needs to be addressed. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Another data source G.W.’s

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

SEPTEMBER 12, 2017

A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Social media data. Publication data from the many media monitoring systems out there. Massive numbers of public data sets. Trend data from reputable providers like Google.

Analytics 92

Analytics Software Data System 92

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list.

Media 100

Media Data B2B Pitching 100

Shift Communications

FEBRUARY 29, 2016

SHIFT was not the first Google Analytics Certified Partner ; there were hundreds of companies before us. In the PR industry, however, we hold that distinction. We are, to the best of our knowledge, one of the earliest adopters in PR. We discovered GDELT, while powerful, isn’t ready for the average PR practitioner to use.

Analytics 60

Analytics Google Technology System 60

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Reclaiming Social: Content Strategy for Social Media. Uber-Targeted Social Media Strategies.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JANUARY 2, 2017

Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Dark Social and Influence. Content Shockwave. In 2016, we saw more content created than ever before. Throughout the past year, we averaged close to 200,000 stories per day.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JANUARY 25, 2016

If you’re willing to open up Google again, you’ll see that a search of “content marketing” brings up an incredible amount of recommendations from many different experts. To support this thought, let’s first look at the number of searches for “indoor pools” on Google, through Google Trends.

Content Marketing 60

Content Marketing System Google Data 60

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

Meanwhile Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

FEBRUARY 16, 2016

Ever wonder how Google Maps can tell you when there’s traffic on the road? It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Localized Marketing.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

DECEMBER 29, 2015

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? You can have that, and you only need Google Analytics and an alarm clock to do it.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

APRIL 2, 2015

The ability to show our PR efforts are working. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. Get to know them!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 10, 2015

We invented the Social Media Press Release and Newsroom templates in the heady first days of the Social Media era. We were among the founders of the now-global Social Media Club along with great friends like Brian Solis, Chris Heuer and Kristie Wells, et al. I’d do it all again in a heartbeat. Todd Defren.

Data-Driven PR 60

Data-Driven PR Communications Agency Social Media 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. In essence I wanted to know how they are using their most public face (their website) when marketing their brands.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

OCTOBER 2, 2017

To execute predictive analytics efficiently and effectively, we need three classes of people in our organizations: Developers, to access the data and APIs that provide our data. Data scientists, to build predictive models from our data. The Future of PR is Predictive.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112