Remove Corporate Remove Customer Service Remove Software Remove Web
article thumbnail

The Importance of Executive Brand Situational Awareness

Cision

Use dialogue with your customers and employees to also understand what weaknesses they observe. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. At Cision, many of our team members have worked at other technology corporations.

Brand 231
article thumbnail

M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

AI is something that is missing from most of the incumbent PR software tools. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center.

Company 151
article thumbnail

{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

With advances in software and computing power, we now make predictions with many more data series, increasing the accuracy and richness of our powers of prediction. Suppose we want to understand how an audience is likely to react to a negative corporate announcement. How Do Predictive Analytics Apply to PR?

article thumbnail

Monday Roundup: Attitude

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on attitude. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. 4 content creation tips for B2B software companies. Based in the Washington, D.C.,

article thumbnail

Monday Roundup: Attitude

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on attitude. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. 4 content creation tips for B2B software companies. Based in the Washington, D.C.,

article thumbnail

Beyond PR - Untitled Article

Beyond PR

Use dialogue with your customers and employees to also understand what weaknesses they observe. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. At Cision, many of our team members have worked at other technology corporations.

article thumbnail

The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

“With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 88