Mindful Marketing

JULY 16, 2022

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

Melissa Agnes

FEBRUARY 16, 2016

Twitter, Facebook, an investor or internal website, etc.)? So a bulleted list of pre-approved crisis communications may look something like this: On [date] CompanyX suffered a data breach of [system / data breached]. We are currently [working on restoring our systems / working with the authorities]. Do the work now.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

JUNE 15, 2011

As a cable company, Comcast is notorious for poor customer service. However, they are able to leverage a personal experience to their Twitter account by humanizing the customer service experience. Bill Gerth is the trust agent for Comcast and he responds to customer inquiries and issues with his own voice.

Brand 78

Brand Branding Customer Service Twitter 78

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. The overwhelming choice was to add videoboard systems. It’s all about customer service. Ask the right questions.listen.and engage your customers. There was a public outcry.

Sports 60

Sports Internal International Enterprise 60

Waxing UnLyrical

JUNE 7, 2011

when PRSA’s 2010 International Conference was held in DC last October. Finally, Courtney Vaught , who’s an account manager with them, convinced me to get a demo of the system, with no strings attached. I first came across the folks at Traackr. This thing is hawt!&# Much has already been written. about Traackr.

System 90

System Twitter Facebook Examples 90

Sword and the Script

FEBRUARY 11, 2017

I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. If Adobe had asked me, perhaps bundled in a few PDF conversions, I’d probably have paid a subscription to keep Livefyre as the commenting system.

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. It comes down to every customer service interaction. That is a risk. It’s not a plan.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

JANUARY 7, 2022

A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

SEPTEMBER 19, 2017

Plus, with the Content Optimization System (COS), you can personalize page content for target audiences (e.g. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. The CRM also features a customized sales dashboard that you can update as opportunities move through the pipeline.

Marketing 40

Marketing Tools Data Report 40

Waxing UnLyrical

NOVEMBER 22, 2010

But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations. At the same time, internally, we can start thinking about what social media might help us achieve in terms of individual departmental goals (e.g. Lindy : Exactly.

Community 82

Community Publicity Web Social Media 82

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

The Hoffman Agency

NOVEMBER 21, 2023

Other areas of focus included the need for a collaborative rather than transactional approach, and for robust internal processes that allow transformation to take root. Adopting an agile mindset is one thing; there is still a serious shortage of systems, processes and talent to enable agile operations.

Brand 36

Brand Branding System Technology 36

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. When companies communicate openly, honestly, and clearly, they earn the trust of their customers. Establish crisis monitoring and alert systems. Personnel in charge of security.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

MARCH 15, 2022

The system has a unique way of handling syndicated content. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications. This saves users in terms of both system clutter and data costs. Everything you need is within a click or two. Workspaces.

Tools 161

Tools Media Software Analysis 161

The Stalwart Blog

APRIL 26, 2020

He has a PR security systems business down in San Diego. Steve Smith: Just as an opener, just tell us a little bit about PR security systems and how you got into this line of work. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Dave Oates: Sure.

Crisis 78

Crisis Local Facebook Social Media 78

Stuart Bruce

JULY 23, 2017

For most things a business does you don’t need to calculate the ROI of everything – a cleaner, an IT system, a gardener, an accountant or CFO. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications. You get the idea.

Social Media 68

Social Media Media Customer Service Corporate 68

PR 20/20

JULY 31, 2018

Q: How did you communicate the new digital direction internally? We needed buy in from engineering, product management and customer service. You can have the best system in the world, but if you don't have the content to support inbound, you’re wasting your time. It really can help to make the case internally.

Marketing 42

Marketing Leadership Engineering Education 42

Journalistics

MARCH 24, 2015

This may not be obvious at first, but if you develop a clear hypothesis, and put a system in place to testing how different messages work with each audience, you’ll quickly develop a formula that works for them. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow.

Strategy 72

Strategy How To Measurement Analytics 72

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Instant Articles Open to All.

Facebook 0

Facebook Mobile Analytics Advertising 0

Ethical Voices

OCTOBER 17, 2022

I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications. And we were thinking about values as part of IBM’s management system, which these days I think kind of everybody’s like, oh yeah, that’s obvious. Think about management as coaching or as service.

Ethics 80

Ethics Employee Communications System 80

Shift Communications

AUGUST 24, 2016

There are signs that in the near future PR and Marketing teams will need to embrace and understand even MORE data – data that lies outside of their silos in ERP, CRM and other systems. The outbound messaging creates measurable demand for the new services, which feeds into the CRM system.

Data 60

Data Marketing System Google 60

Cision

MAY 21, 2015

Smart Time Online is a podcast created to help entrepreneurs create smarter systems online. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. 13) Mike Stelzner. Social Media Marketing Podcast. 29) John Dennis. Smart Time Online.

Social Media 120

Social Media Marketing Pinterest Media 120