Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Stuart Bruce

JUNE 24, 2014

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

PR News

MARCH 13, 2017

So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog. Rarely do I mess with cookies, except to eat them.

Customer Service 84

Customer Service Brand Branding Retail 84

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Social media channels present opportunities for businesses to respond to praise, concerns and questions. . Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Barokas

MARCH 22, 2018

Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. We managed The Shop’s social platforms, which became the company’s main channel for customer service. Media Relations – CanPay Debit.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Critical Mention

JULY 15, 2020

The product will be launched with more than one million records, including global media outlets, reporters, bloggers, editors, producers and influencers – with more being added every day.

Media 108

Media Radio Television Engineering 108

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR finds owned media programs complement media relations efforts. “I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stephen Waddington

FEBRUARY 24, 2019

It’s a solid lesson for media relations and life itself, although I’m holding my breath for Monday morning. ?? Game over for organic social media More evidence that it's over for organic social media. Algorithms have all but killed word of mouth on social media platforms. Always do it on Monday.”

Skype 61

Skype Facebook Sports Interviews 61

Sword and the Script

OCTOBER 11, 2016

These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? What is the impact of social media engagement on the business? The cliff notes to three recent social media studies follow below. 1) Benchmarks for Brands in Social Media.

Social Media 60

Social Media Study Media Survey 60

Sword and the Script

JANUARY 16, 2024

Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch. Propel offers basic three ways to do this: a) You can search the database of a million journalists based on the topics they cover or the media outlet. They employ 20 employees.

Software 138

Software Pitching System Analytics 138

Stephen Waddington

FEBRUARY 12, 2019

The social media ecosystem around the world is maturing with mergers and acquisitions the norm rather than new launches. Facebook has a strong and growing platform of services including Instagram and WhatsApp. Instead technology is used to enable practitioners to work smarter and offer new services.

Publicity 79

Publicity Community Pinterest Reputation 79

MaccaPR

FEBRUARY 10, 2015

Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations.

Social Media 48

Social Media Marketing Media YouTube 48

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Marketing Podcast. Want to get on the show? Tweet me your question with #AskGaryVee! 2) Jeff Bullas. 3) Chris Brogan.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

I’m a member of the elected council of the UK’s Chartered Institute of Public Relations and also a founder member of its social media panel. Before I start I just want to point out the Social Media Friendly logo on my one and only PowerPoint slide. That means you’re welcome to tweet, Instagram, Vine or Snapchat at will.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 19, 2017

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Snap, once the darling of visual messaging, has had a tough year losing users to Instagram and its Stories product. Each new form of media from Snapchat to YouTube, and Instagram to Twitter, has given rise to a new breed of influencers.

Publicity 164

Publicity Ethics Data Community 164