Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. IT professionals play the most impactful role in the enterprise purchase process.”. See item #1 here for more.

Data 90

Data Enterprise Survey Instagram 90

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 196

Marketing Content Marketing Data Social Media 196

Solo PR Pro

AUGUST 2, 2016

They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Makasha Dorsey: From what I am seeing, I’d say internal communications processes. The problem is in order to provide quality customer service you must deliver on what you promised.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Makasha Dorsey: From what I am seeing, I’d say internal communications processes. The problem is in order to provide quality customer service you must deliver on what you promised.

Industry 40

Industry Trends Customer Service Internal 40

Katie Paine's Measurement Blog

MARCH 9, 2023

The right way to do this is to develop a custom index that you can track over time (see stories about OCS) The wrong way is to multiply impression counts ( which are arguably flawed to begin with) by multiplying a top tier publication by 2 or 3 or whatever number someone dreams up. Compare the results to the system.

Measurement 52

Measurement How To System Comparison 52

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Planning for failure | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Buzzstream

FEBRUARY 9, 2024

If you are launching a new brand or product, tailor your press release to resonate with journalists at industry trade publications, so always tie it back to what they find valuable and relevant. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. There was a public outcry. Newhouse School of Public Communications.

Sports 60

Sports Internal International Enterprise 60

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. What I want to do in this post is briefly go through some data visualization tools that anyone can use.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. What I want to do in this post is briefly go through some data visualization tools that anyone can use.

Data 120

Data Tools Google Examples 120

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. Marketing measures customer satisfaction ratings and feeds revenue projections into the ERP system, which drives bottom line results and ROI.

Data 60

Data Marketing System Google 60

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. What’s been the impact internally and across the country with your AmFam agents and teams? Jack manages his own social media accounts, and is most active on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Journalistics

MARCH 24, 2015

What can you do to add more value for your customers (not the other way around)? What is your approach to service? – if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? Brand sentiment?

Strategy 72

Strategy How To Measurement Analytics 72