Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. a) Influencer Marketing Mentions on the Decline via O’Dwyer’s and Talkwalker and HubSpot. See item #1 here for more.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. to push real-time, actionable alerts to market-moving news as it breaks. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Out of respect, yesterday, I did not publish. My instinct?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Katie Paine's Measurement Blog

MARCH 9, 2023

If you are launching into a mature market but the competition was the first to market and had to educate the market as well as promote its products, it’s not a fair comparison. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Failing to get agreement on what “good” is.

Measurement 52

Measurement How To System Comparison 52

Solo PR Pro

AUGUST 2, 2016

They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Makasha Dorsey: From what I am seeing, I’d say internal communications processes. The problem is in order to provide quality customer service you must deliver on what you promised.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Makasha Dorsey: From what I am seeing, I’d say internal communications processes. The problem is in order to provide quality customer service you must deliver on what you promised.

Industry 40

Industry Trends Customer Service Internal 40

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world?

Sports 60

Sports Internal International Enterprise 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Planning for failure | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. Traditional marketing functions are no longer set up to win. The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Cision

DECEMBER 27, 2017

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. Focus On Your Core Market. Leverage the “Underdog Effect”.

Marketing 180

Marketing Skype Customer Service Brand 180

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Inbound marketing is not hard, but it’s complicated.

Marketing 42

Marketing Leadership Engineering Education 42

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” We recommend using someone on the PR team, whether internal or with an external agency.

Examples 62

Examples Product Launch Data Report 62

Journalistics

MARCH 24, 2015

Content marketing? Influence marketing? User generated content or influencer marketing-generated content may be more valuable. I suggest everyone that produces content be linked through a central workflow management system – whether its an enterprise software platform or a shared Google Spreadsheet.

Strategy 72

Strategy How To Measurement Analytics 72

Shift Communications

AUGUST 24, 2016

However described, PR and Marketing is awash is data. This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR. Data could uncover underperformance in key areas or significant blind spots that PR and Marketing “should” have identified.

Data 60

Data Marketing System Google 60

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales.

Telecommunications 112

Telecommunications Handbook Transportation Community 112