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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition. million in 1974 to 24.3

Handbook 191
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. Crisis management: Having relationships with industry authorities can help shut down a problem in a crisis but you need to have an established and ongoing relationship before you can call on them to help.

Marketing 239
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#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

For example, HR materials, employee handbooks? Localization is key. So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves. Prospect: No, we don’t have anything like that. Us: OK, no problem. Don’t we all.

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How to Get On in New Communications: Be Nice

ZudePR

That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” For me, as a local government employee, there are clear political boundaries.

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

charity: water: Believes that we can end the water crisis in our lifetime by ensuring that every person on the planet has access to life’s most basic need – clean drinking water. When it comes to style, will you make your own rules, or abide by the journalist’s handbook, “ The AP Stylebook “?

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

charity: water: Believes that we can end the water crisis in our lifetime by ensuring that every person on the planet has access to life’s most basic need – clean drinking water. When it comes to style, will you make your own rules, or abide by the journalist’s handbook, “ The AP Stylebook “?