PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition.

Handbook 181

Handbook Publicity Newspapers Television 181

Melissa Agnes

MARCH 6, 2018

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

Crisis 172

Crisis Crisis Management Handbook Viral 172

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63

Crisis Crisis Management Leadership Training 63

Stephen Waddington

JANUARY 27, 2019

It’s a useful tool for real time marketing, crisis and newsjacking work. There are powerful insights for internal and corporate communication. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook.

Handbook 60

Handbook Instagram Government Community 60

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? These organizations aren’t just “inspiring inclusion” and adding to the corporate noise. PS: At the end of Miss Congeniality, our heroine takes the stage to give a speech before her fellow contestants as they thank her for her part in averting a crisis (huge understatement).

Handbook 36

Handbook Trade Shows Employee Local 36

Stephen Waddington

JULY 10, 2017

Patagonia seeks to use business to inspire and implement solutions to the environmental crisis. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Communications Conversations

AUGUST 21, 2015

And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? According to Amazon’s Corporate Governance page , “In performing their job duties, Amazon.com employees should always act lawfully, ethically, and in the best interests of Amazon.com.”

Case Study 60

Case Study Employee Study Guidelines 60