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Introducing Crisis Dashboard

NewsWhip

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex.

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The Value of a Crisis Simulation

Melissa Agnes

While your team gets to the route of the problem, the clock continues to tick and the news of the crisis continues to spread. Put the crisis to bed as quickly as possible, while suffering the least amount of negative repercussions to the organization’s reputation and bottom line. Sound like a nightmare?

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5 ways real-time media monitoring can help you measure brand reputation

NewsWhip

Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . Beyond staying ahead, brands can predict the importance of these stories and identify emerging content and insights about their reputation that come as a result. . Media interest. Check out NewsWhip Spike here.

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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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3D Avatars Launched by Instagram and other social media trends

Prohibition

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

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What is brand reputation management

Prohibition

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation. The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement. The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement.

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