Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 66

Leadership B2B Study Marketing 66

Sword and the Script

JULY 12, 2016

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. As if convincing management of the need for, and value of, crisis planning wasn’t already a challenge! C orp Comm Unprepared for Crisis.

Study 60

Study Leadership Crisis Crisis Communications 60

Onclusive

AUGUST 9, 2021

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. What does this mean for crisis communications?

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

Sword and the Script

APRIL 23, 2019

here’s how the answers broke out: Just 40% of the CEOs surveyed said they were likely to communicate about social issues compared with 69% of in-house communicators. Communications is a function of leadership. The full study covers a lot of ground and is an easy read.

Technology 134

Technology Study Communications Survey 134

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR. It’s probably the best resource for thought leadership about our business.

Company 203

Company Trends Case Study Crisis Management 203

Wadds Inc.

SEPTEMBER 19, 2023

A new study published by the Chartered Institute of Public Relations (CIPR) reports that human skills are irreplaceable in public relations work requiring senior-level judgement, ethical reasoning, and strategic counsel. You can download a copy of the report from the AI in public relations resources page on the CIPR website.

Publicity 126

Publicity Ethics Government Policies 126

Melissa Agnes

AUGUST 15, 2014

The Role of The Social CEO in Your Crisis Communications. Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media. A Look At Academic Research on Crisis Communication From #AEJMC14. This week’s episode of The Crisis Intelligence Podcast. The social intelligence conundrum.

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

Melissa Agnes

AUGUST 15, 2016

The extremely smart Nick Morgan of Public Words recently published an article that reveals the results of a study on stress. The study shows that “stress – and the emotions of frustration, anxiety and fear that go with it – are contagious.” So what does this mean for your crisis preparedness?

Crisis 100

Crisis Crisis Management How To Leadership 100

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. Today, a recommendation from the Kardashians is perhaps as – or more – valuable than a Super Bowl commercial, and that is not going to change anytime soon.”.

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

Reputation Us

NOVEMBER 7, 2023

According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation.

Reputation 78

Reputation Real Estate Internal International 78

Sword and the Script

MAY 25, 2021

According to the study: 90% are more likely to recommend that company to friends and family. Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt.

Brand 109

Brand Branding Survey Customer Service 109

Melissa Agnes

FEBRUARY 19, 2015

Side Note: The best way to do this is to conduct an online vulnerability audit before a crisis and to work on strengthening the core foundation of your online presence as a crisis preparedness strategy. However, in these early stages of this deal, Stone Temple Consulting conducted a study to try to answer these questions.

Google 165

Google Crisis Crisis Management Crisis Communications 165

PR Fuel

SEPTEMBER 16, 2020

Crisis Communications. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 120

Communications Case Study Training Reputation 120

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. It appears that State Street thinks it’s great to talk about how brilliant women are in leadership, but not brilliant enough to put its money where its mouth is and pay them as much as men.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Victorious PR

APRIL 13, 2023

PR efforts such as media outreach, thought leadership content, and case studies can help position a real estate company as an industry leader and a trustworthy partner for homebuyers and sellers. Crisis Management Despite the best efforts of a real estate company, sometimes negative situations arise.

Real Estate 52

Real Estate Reputation Case Study Crisis Management 52

PRSay

AUGUST 31, 2017

Implicit bias refers to attitudes that affect our understanding, actions and decisions in an unconscious manner, according to the Kirwin Institute for the Study of Race and Ethnicity at The Ohio State University. The CTI study identifies diverse leadership as one antidote to bias.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

Stephen Waddington

OCTOBER 13, 2020

Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis. The communication hub Organisations created cross-functional hub teams to lead the crisis communication effort, enabling them to respond quickly and effectively.

Report 144

Report Communications Government Crisis 144

Landis PR

MARCH 6, 2023

Have an initial conversation, covering the agency’s capabilities, service offerings, experience, case study examples, team members and general pricing structure. You should feel confident in your potential agency’s leadership and team members and their ROI programs/metrics. They should have a long list of questions for you, as well.

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Solo PR Pro

FEBRUARY 2, 2021

It opened up opportunities for me with leadership, committees [and] serving as an assembly delegate to the PRSA chairing committees.”. Step 2: Study. To support candidates, the UAB prepared a 160-page APR study guide. Leadership is 20% of the exam. Simple: Study some more and retake it. Step 4: Computer-based exam.

Study 96

Study Ethics Education Groups 96

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Managing a Chapter crisis. There are several resources on crisis planning, including books, PRSA courses and webinars. Pick one, study it as a team and then follow the steps to writing a plan. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Crimson Tide (1995) — Crisis Planning. How is a submarine thriller a study in PR? When it’s a crisis communications nightmare about the highest of high stakes: nuclear war. Plus, communications technology plays a crucial role in the plot. Augustine’s six stages of crisis.

Tools 170

Tools Government Crisis Public Affairs 170

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. He retired as vice president, communications, Johnson & Johnson Group of Consumer Companies.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

Shift Communications

SEPTEMBER 21, 2017

New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings. Even without overtly boastful claims, vendors could still be caught up in an inadvertent issue due to public information on case studies or news supporting an affected company like Equifax.

B2B 60

B2B Leadership Crisis Communications Technology 60

Sword and the Script

APRIL 15, 2017

See these related posts: Crisis Comms: No one More Reliable than an Employee. Corp Comm Frets Leadership in Crisis Comms, says Study. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. The study found investors punish the stock price of companies that blame external factors for poor earnings.

Corporate 83

Corporate Airlines How To Crisis 83

PR Conversations

OCTOBER 4, 2018

It is nearly fifty years since Broom and Smith first published their studies into professional role development in public relations. As was evident at the recent Deloitte Crisis Management Conference (see companion post at PR Place), responsibility for crisis communications offers a key to opening the door.

Communications 54

Communications Crisis Management Crisis Communications Conference 54

Karen Freberg

MARCH 11, 2020

That’s where having experience in crisis communication comes into play. The best thing you can do is take a leadership role in the situation. This has huge ramifications for what we do as professors in the future, so why don’t we study this? You have to be prepared for anything to happen right. Am I worried?

Social Media 92

Social Media How To Media Resources 92

Melissa Agnes

AUGUST 29, 2016

The question was: “Is there a secret formula for ensuring our crisis team remains calm in a fast-paced, high profile crisis?” Not to mention that, as a study recently confirmed, stress is contagious , which makes it even more important to effectively manage in a crisis. ” Good question.

Crisis 154

Crisis Crisis Management Crisis Communications Training 154

Solo PR Pro

JANUARY 10, 2017

In fact, according to a study from Animoto “76.5% Solo pros can use video to move prospective clients to take an action, such as signing up for a short phone consult or downloading a case study. Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. Client information.

Video 40

Video Strategy SMB Marketing 40

Melissa Agnes

OCTOBER 1, 2014

A look at CDC’s crisis communication in the initial hours of the U.S. Thomas Frieden, director of the CDC, was a brilliant example of how to communicate effectively while positioning himself (the CDC) as the voice of calm and authority in this highly emotionally impacting crisis. Ebola announcement.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212