Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Go for a bylined article in a trade publication or research journal. Where you are communicates who you are. His/her audience is your target. Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

Doctor Spin

FEBRUARY 22, 2024

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Offleash

JULY 19, 2023

We can’t ignore technology’s transformational potential, and the necessary focus on managing truth and accuracy in journalism and PR. If used appropriately, generative AI can be a good way to find data, revise pitches, quickly distil information about a complex subject, or bridge disparate ideas. Do not be afraid.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. Managing a crisis communication situation with empathy. Organizational perception management: A framework to overcome crisis events. Organization Development Journal. Organizational perception management: A framework to overcome crisis events. & Watt, John.

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Burrelles Fresh Ideas

JANUARY 30, 2024

“PR practitioners are well positioned to comply with these types of disclosures given their expertise in digital communication and the ethical awareness the field has for transparency and trust,” wrote Dr. Myers.

Ethics 97

Ethics Crisis Transportation Airlines 97

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Stalwart Blog

NOVEMBER 6, 2015

Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? Are there new sections? Has the editorial staff changed? Re-evaluate relationships.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. My niche is still media relations.

Meeting 131

Meeting Radio Sports Telecommunications 131

MaccaPR

OCTOBER 28, 2014

While on the road in Boston for his Mastermind series, his workshop for business leaders to take their companies to the next level, the MaccaPR blog had a chance to pick his brain on the topics of PR stunts, evolving media relations, NFL crisis communications and social media communities. Stand out from the other pitches.

Interviews 54

Interviews Financial Social Media Crisis 54

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . 8) A Serious Crisis Communications Plan. 6) Media gets in Free.

Publicity 86

Publicity Radio Crisis Crisis Communications 86

Sword and the Script

JANUARY 5, 2016

A comedy out of crisis communications. Press releases also provide the important background reporters need after reading the email pitch that initially hooks them. Marijane Funess , Crenshaw Communications: Three 2016 PR Predictions that Might be Surprising. * * *.

Banking 60

Banking Marketing Wireless Advertising 60

Solo PR Pro

MAY 1, 2018

Let’s face it, they are more interested in their peers’ experience than they are in being pitched by you. Who do they call for communications help? Maybe the person they met three years ago at a conference, but more likely Georgia, the CEO of Crisis Communications, who sponsors the quarterly roundtable they find useful.

How To 40

How To Case Study Technology Conference 40

Ethical Voices

JUNE 20, 2022

I’ve worked with both Southern California agencies and have been in Northern California for the last about 20 years or so working on pretty much every subject you can think of and all kinds of things from crisis communications, public outreach, et cetera.

How To 52

How To Ethics Technology Course 52

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. Sizing up or prioritizing responses in crisis communications. click here or image for higher resolution ).

SEO 65

SEO Tools Engineering Web 65

Burrelles Fresh Ideas

APRIL 2, 2024

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. Media relations (and media pitching) continue to play a critical part in executing a successful PR strategic plan — and traditional media still matters.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 194

Writing Communications Marketing B2B 194

5W PR

JUNE 26, 2020

Oftentimes, working in legal PR and then sending pitches and stories to journalists is a bit like trying to find the light switch in pitch-black darkness. Everyone already knows that journalism is an old trade. Legal PR and Journalists. Timeliness. Know the Audience.

Pitching 88

Pitching Strategy Reputation Publicity 88

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. No ‘spray-and-pray’ allowed ! Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Virtual learning for virtual reality.

Employee 137

Employee Software Survey Tools 137

Cision

APRIL 5, 2017

You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. There is a new creativity in brand journalism but the feel is brand advertising. Chris Lynch: We’re often asked how the PR community is doing? GE, “Orange in the New Black” interactive that The New York Times ran. Engagement Over Scale.

Report 225

Report Media Advertising Advertising 225