Remove Crisis Communications Remove Journalism Remove Pitching Remove Reputation
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The 22 Responsibilities of PR and What They Entail

Onclusive

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications There were some serious PR blunders in 2020. Relationship building takes time.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications. Data Journalism. Reputation Management.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Crisis Communications. Data Journalism. Relationship building takes time. Owned Media/Content Strategy.

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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Journal of Communication, 54, 645–661.

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Theory of Mind: A Superpower for PR Professionals

Doctor Spin

Tailoring pitches for diverse audiences. Managing a crisis communication situation with empathy. Organizational perception management: A framework to overcome crisis events. Organization Development Journal. Organizational perception management: A framework to overcome crisis events. & Watt, John.

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Public Relations vs Marketing

Doctor Spin

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

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Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]

Sword and the Script

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Virtual learning for virtual reality.

Employee 141