Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. It was time to focus on the next objective.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Internal Communications. Media Training. Crisis Communications. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Melissa Agnes

AUGUST 27, 2014

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. Workshop outline: Social media for healthcare.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Wadds Inc.

JUNE 5, 2023

A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s pedigree in crisis communications is unrivalled, having been the Head of Corporate Communications for Greater Manchester Police.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference.

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Conference Content Marketing Marketing Internal 256

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Prepare in advance.

Social Media 97

Social Media Conference Media Corporate 97

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. In the end social media is not to blame for whether someone did something. Remember - knowledgeable!

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Social Media Media Writing Web 52

Onclusive

NOVEMBER 29, 2017

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. PRSA International draws the most industry vendors, including practitioners, in a who’s-who quest to highlight the best strategies, products, and more. Hashtag: #CMC18.

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Conference Content Marketing Marketing Education 210

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 12) Emotion in crisis communications works. State of Media ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

AUGUST 1, 2022

.” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

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Survey Communications Measurement Internal 129

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Information spreads rapidly through social media, websites, and other online platforms. This includes openly sharing information about intentions, actions, and outcomes.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More internal comms.

Communications 120

Communications Crisis Internal International 120

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

Social Media 68

Social Media Media Customer Service Corporate 68

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. Organizations are only as strong as how they respond in moments of crisis. Illustration credit: astel design ].

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

Onclusive

JUNE 29, 2018

How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. A crisis can accelerate more rapidly and responses from your brand need to occur quickly.

Crisis 186

Crisis How To Brand Branding 186

Newsfile

OCTOBER 24, 2023

In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. In addition, 86% of users think twice about buying from a company with negative reviews.

Communications 52

Communications How To Corporate Training 52

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 96

Ethics Crisis Transportation Airlines 96

Shift Communications

JULY 26, 2022

Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. It’s been said, “failing to plan is planning to fail.”

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Brand Branding SEO Employee 78

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

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Publicity Marketing eBook Public Affairs 52

5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

” The tragic plot twist stirred up simmering negative sentiment against Crock-Pot, starting as a “slow burn” that later caught fire on social media. Where’s your crisis PR readiness? But how many crisis plans would have foreseen a fictional accident like the “This Is Us” scenario?

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Crisis Twitter Course Viral 199

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR measurement.

Employee 133

Employee Software Survey Tools 133

Stuart Bruce

FEBRUARY 12, 2016

Next week I’m braving the sub-zero temperatures in Moscow to speak at the International Public Relations Association (IPRA) supported PR Force conference on February 18-19. I’ll be speaking about how to measure the contribution of public relations and reputation to a company’s profit.

Conference 60

Conference Government Reputation Internal 60

Stuart Bruce

NOVEMBER 27, 2015

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. Probably the largest market is the internal one – Africans communicating with Africans within their own countries. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives.

Brand 105

Brand Branding Reputation Corporate 105

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

Critical Mention

AUGUST 16, 2018

What do PR pros expect from getting media? They want news from all media types as quickly as possible. In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. With media monitoring, managing your brand’s reputation becomes that much easier.

Media 60

Media Software Crisis Analytics 60

Doctor Spin

MAY 21, 2023

This could include senior advisory, media outreach, content creation, social media management, and more. Media relations. Internal communications. Crisis communications. Lack of clear communication. PR agencies don’t control the media—nor should they. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results.

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Nonprofit Crisis Viral Groups 227

MaccaPR

NOVEMBER 30, 2017

The sheer timing was remarkable, with the 4-foot-high statue arriving the night before International Women’s Day – not to mention the exquisite symbolic co-opting of the "Charging Bull," which Fortune called “a testosterone-charged symbol of Wall Street bravado.”. How to Measure an Event Campaign. How to measure an event campaign?”

Marketing 76

Marketing Consumer Measurement Financial 76

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. Meltwater is using its social media monitoring technology to aggregate tweets about COVID-19 on its website.

Technology 117

Technology System Tools Government 117