NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. People are fed information about a brand through media outlets, blogs, online forums, and social media platforms.

Measurement 78

Measurement Media Crisis Crisis Management 78

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Rapid response According to a recent Capterra study , more than three in four business leaders who have activated crisis communications plans in the past say they’d increase the tools used for communication. Thus, PR professionals should be on the lookout for new tools for rapid-response communications.

B2B 170

B2B How To Instagram Reddit 170

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. It’s the best way to archive your crisis response.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

Onclusive

AUGUST 22, 2017

Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MARCH 15, 2024

Understandably, most people tend to hang onto their precious personal information, and one slip-up can transform a devoted customer into an unseen phantom in the digital world. Share the cybersecurity measures openly and honestly and set users at ease. Proactive communication Plan for sunshine, but pack an umbrella.

Publicity 146

Publicity Construction Data Crisis Communications 146

5W PR

MARCH 26, 2024

Understanding their needs Tech pros are flooded with information daily. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on. Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools.

B2B 78

B2B Strategy Communications Case Study 78

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Boards of such organizations are increasingly interested in their reputation value and want to understand how to measure it.

Reputation 78

Reputation Corporate Insurance Insurance 78

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. With these in hand, you can construct a well-informed plan of action.

Internal 187

Internal International Data Communications 187

Onclusive

OCTOBER 12, 2021

An effective business case will inform the stakeholders about what will happen if they proceed with the investment by clearly explaining the expected benefits, costs and risks. A business case can also help you demonstrate the value of PR and communications for your brand. Why build a business case for PR.

Resources 195

Resources Technology Data Tools 195

Reputation Us

NOVEMBER 7, 2023

Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Creating a robust crisis communication plan is imperative. Secure Communication. Contain the spread of information.

Reputation 78

Reputation Real Estate Internal International 78

PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. Plan for the worst. Mind your language. Is it helpful?

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. How Do You Measure Media Coverage? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

APRIL 11, 2020

They continue to lobby for measures for those operating as limited companies. Crisis communications expert Rod Cartwright and governance, risk and compliance expert Matt Hodges-Long share best practice crisis communications advice on COVID-19 in a PRCA webinar. It has also launched a mental health hotline.

Crisis 148

Crisis Industry Government Crisis Communications 148

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros advise on crisis communications. This month, we asked our panel of solo PR pros to share how they deal with a client crisis. A measured, thoughtful, reassuring voice is priceless. Tara McDonagh, Tara McDonagh Communications, LLC.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. It has become the cornerstone of successful communication strategies. This includes openly sharing information about intentions, actions, and outcomes.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

5W PR

JANUARY 29, 2024

PR professionals must master the art of transparency, finding creative ways to showcase the value of technologies without compromising classified information. To protect against these risks, a strong crisis communication plan is essential. These measures are critical for minimizing harm and preserving trust.

Industry 78

Industry Publicity Ethics Privacy 78

Sword and the Script

APRIL 2, 2024

In other words, the ads were often informative or entertaining – and that’s why it worked. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Measurement templates. Users can track and share media mentions on the go.

Reddit 176

Reddit Software B2B Technology 176

Reputation Us

MARCH 31, 2021

Crisis communications plan for data security incidents. Measures to limit third-party liability arising from data security incidents. Data security measures for prevention, detection and response. Review of crisis communications plan. More information about the IRP is available here.

Insurance 78

Insurance Insurance Banking Crisis Communications 78

Cision

JUNE 27, 2015

Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. Data drives PR measurement. Executives and stakeholders want to know the post-crisis outcome on the brand’s revenue in numbers, not feelings.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Content Marketing Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

Melissa Agnes

JUNE 28, 2015

This, unfortunately runs true on many levels of crisis management, not just in humanitarian work. In this episode of The Crisis Intelligence Podcast, Claudia and I discuss the importance of asking questions and assessing situations before pushing out crisis communications. How to identify and measure results.

Community 140

Community Crisis Communications Crisis Management 140

Landis PR

JANUARY 30, 2024

At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. PR and content play vital roles in managing and accelerating the sales funnel.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

FEBRUARY 24, 2014

It’s all about high stakes performance and that’s where similarities between the world of the top athlete and the crisis communicator run parallel. I have been supporting the communications goals of many of our Olympic athletes since the Salt Lake games in 2002. Crisis Communications' 1) Confidence.

Communications 236

Communications Crisis Communications Crisis Exercises 236

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. People typically seek information to reduce uncertainty, or because of their social environment.

Chemicals 52

Chemicals Brand Branding Survey 52

Doctor Spin

FEBRUARY 14, 2024

It also involves crisis communication to mitigate damage to the company’s reputation. Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization.

Social Media 198

Social Media Brand Branding Employee 198

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. The need to debunk or even “pre-bunk” mis- and dis-information has risen.”. Most common comms measurement methods. “Taken more seriously by the C-Suite.”.

Survey 130

Survey Communications Measurement Internal 130

Melissa Agnes

AUGUST 27, 2014

How should the industry be harnessing social media to create awareness, educate the general public and relay important information to audiences (both internal and external) in times of need? Understand how to measure results. What are the opportunities that social media brings to the table for the healthcare industry?

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

But he is effective in his work if we measure it by the results of his clients' desires. He remains focused on making informed decisions even in these circumstances. This is a valuable skill for any crisis manager. When a client is in a crisis, it is essential to remain the calmest person in the room.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Prohibition

JULY 7, 2023

This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall.

Agency 62

Agency Case Study How To Crisis 62

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Newsfile

OCTOBER 24, 2023

How to Avoid Non-Transparent or Misleading Communication Mistakes Create clear, accurate and forthright messaging Respond to a crisis in a timely and transparent manner, admit wrongdoings, communicate steps taken to correct problems and take further preventative measures Consistently communicate to all stakeholders Train company spokespeople and leaders (..)

Communications 52

Communications How To Corporate Training 52

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. The company calls this Cision Activation.

Publicity 90

Publicity Media Advertising Advertising 90

Burrelles Fresh Ideas

JANUARY 30, 2024

However, within a few days, more information (and concerns) came to light when the National Transportation Safety Board told the New York Times that “the plane was not being used in long flights over water because a pressurization warning light had gone off during three recent flights.” Fortunately, no passengers were seriously injured.

Ethics 96

Ethics Crisis Transportation Airlines 96

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Crisis interrupted. Pressure on measurement. Overwhelmed.

Communications 122

Communications Crisis Internal International 122