Remove Crisis Communications Remove Information Remove Measurement Remove Public Affairs
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Q&A with Kivvit CIO Zach Silber on distilling data for their clients

NewsWhip

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. ZS : There is so much information that it’s breathtaking.

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Public Relations vs Marketing

Doctor Spin

It also involves crisis communication to mitigate damage to the company’s reputation. Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation.

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Unlocking Revenue Potential With The Power Of PR

Landis PR

At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. PR and content play vital roles in managing and accelerating the sales funnel.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Crisis interrupted. Pressure on measurement. More channels.

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Event Sustainability — The Triple Bottom Line

Landis PR

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

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PR rising in Africa rising

Stuart Bruce

I heard many inspiring and informative speakers from emerging economies across Africa. After a week in Nairobi meeting African PR professionals I believe that Africa can be the next big growth area for public relations.

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The Value Of A Global PR Network

Landis PR

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses.

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