The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. In total, less than $80,000 was spent on ads. Key Takeaway?—?Don’t Key Takeaway?—?Add

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Cision

DECEMBER 6, 2015

Beats by Dre partnered with Snapchat to create a sponsored lens for the platform allowing people to transform themselves in video. Images: AdamPrzezdziek , Betsy Weber , foeoc kannilc ( Creative Commons ). Disney and Google aren’t alone in their application advertising plans.

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Cision

NOVEMBER 10, 2015

They leveraged Donald to address voyage incidents, reinforce safety as the highest priority, discuss cruising as a great vacation and value, and discussed new business strategies to change how the world’s largest travel and leisure company operated. Consider a change maker to help effectively tell your brand story.

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Crisis Brand Branding Crisis Communications 120

prTini

JUNE 1, 2015

I’m in Miami speaking at PR News Digital Conference & Video Workshop. My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Why are we, as PR people, focusing on video? Ready to take on video?

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wiredPRworks

JULY 25, 2016

The creative industry can be an exciting and challenging landscape to work in, and the path you take is totally up to you. SheSays Chicago has assembled some of the top women and men in creative for the sole purpose of helping YOU. MENTORS: Dan Fiestam , Chief Creative Officer at Laughlin Constable. Will you be there?

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Solo PR Pro

MARCH 26, 2019

Shoot short “day in the life of Spot” videos from the vantage point of Spot, each highlighting an aspect of the customer’s business. Track the travel of a rain drop down a window, touching on the key aspects of your customer’s services in the story. Did these examples start creative wheels turning for you?

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Nonprofit Television Writing Travel 49

PR Conversations

JANUARY 29, 2016

Indeed, barely a week seems to go by before someone is reported to have sold everything they own to travel the world, recording their adventures via vlogging, vining, instagramming, etc – with an eye on securing corporate sponsorship and online celebrity fame. Cosmoblogawards.

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Beyond PR

SEPTEMBER 8, 2016

When Lars Silberbauer , LEGO’s Global Senior Director of Social Media & Video, took us inside the brand’s strategy, he explained that they focus on creating high-quality content with solid storylines and the best story-makers (LEGO movie, anyone?). Watch the video below, and you’ll know why. Content Strategy Checklist.

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The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Sure enough, @world_record_egg released a short, animated video to its followers revealing that it was promoting a mental health campaign by Mental Health America concerning social media use. If you’re struggling too, talk to someone.” This shows that?—?when

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Instagram Examples Brand Branding 120

Cision

JUNE 1, 2017

Read or view the video below to get their take on the industry. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. Let us know what you think!

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Sports Agency Industry Creativity 245

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. While his video content isn’t life-altering (he plays video games), PewDiePie’s viewers are drawn to the idea that they can be part of his experience.

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Beyond PR

JUNE 1, 2017

Read or view the video below to get their take on the industry. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. Let us know what you think!

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Sports Agency Industry Creativity 81

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”.

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Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 The last time I traveled, I took these two on a road trip from Atlanta to Indianapolis, and counting a round trip, I think I took in a half-dozen shows. TED Radio Hour. (~60

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Sword and the Script

DECEMBER 15, 2020

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Podcasts are great for the delivery of credible information and analysis, and storytelling.

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Masters in Communications

FEBRUARY 12, 2022

Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium. Those messages are carried by the traveler to their own lands and to other lands, and to the people there they might talk to about the wonders that they had seen.

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