Stuart Bruce

OCTOBER 29, 2015

” – you can if you’re creative enough. John Cleese said “Creativity is not a talent. ” There are many ways that PR professionals can learn to be more creative operators. At just 35 characters, including punctuation, you could fit “For Sale: Baby’s shoes, never worn.”

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. This shift will allow creators and marketers to optimise their content for mobile users, resulting in higher engagement and better user experiences.

Video 118

Video Social Media Media YouTube 118

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. We recently prognosticated about PR trends , and one of the most important involves visual storytelling. At the same time, as traditional advertising spend decreases for many brands, creative use of digital and mobile content is on the rise.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits. You get the picture.

Mobile 73

Mobile Video Interviews Film 73

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. Mobile = Visual Multimedia is not an option anymore. 3/ Be creative - Innovate when preparing your news release.

Mobile 152

Mobile SEO Web Training 152

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Mo’ mobile! Long live long-form.

Trends 120

Trends Mobile Video Film 120

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Do you consider yourself a storyteller?

Storytelling 31

Storytelling Technology Publicity Exercises 31

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Newsletters are at the crossroads of email marketing and content marketing and are a force to be reckoned with when they’re also mobile responsive,” says Iris.xyz (and we agree). And with so much noise in the publishing world, that job is getting harder and harder every day.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. “2016 has and continues to be the year for mobilization. The use of mobile is critical in these seven game-changing marketing trends: Relationship marketing. Mobile Marketer. CommPRO.biz.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

The Hoffman Agency

SEPTEMBER 3, 2020

I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story.

Storytelling 69

Storytelling Internal International Instagram 69

Cision

APRIL 7, 2015

Video viewing, particularly on mobile, is surging. Think serial storytelling. Ask people to sign up for exclusive videos only available via email, mobile app, or gated page on your website. Images: Insomnia Cured Here , Lee , jim simonson ( Creative Commons ). It shows no signs of slowing. The raven brings #TheSight.

Video 120

Video YouTube Mobile Advertising 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

5W PR

APRIL 29, 2019

Instagram stories allows you to broadcast straight from your mobile phone, allowing your followers to engage in real time. For example, you might like to create a Highlight for user-generated content, one for brand storytelling, and one for events. Get snapping, and enjoy a whole new creative platform with which to reach your audience.

Instagram 60

Instagram Mobile Storytelling Video 60

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Social media is how we interact with one another, and that’s driven by mobile. Mobile, social-first community-building is not the future.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Community champions in Asda stores around the UK submit stories via a mobile phone app. These are collated and displayed on a centralised newsdesk.

Storytelling 60

Storytelling Local Community Case Study 60

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Next, with a firm grasp on current performance, the team developed a Creative Brief. And Why You Should Now. Content and Optimization. Quality Assurance.

Web 60

Web Internal International Storytelling 60

Presspage

APRIL 11, 2019

Ultimately, a PR strategy is created through storytelling. Brand A focuses their PR efforts with online media like BuzzFeed because it is targeting college-age men and women who spend the majority of their free time on their mobile device. Get creative. So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

PR Fuel

JUNE 13, 2017

Nothing like the New Year to get the creative juices flowing and to blow the dust off the old website. Mobile First Websites —If you’re doing a redesign, consider starting with one that is responsive and mobile friendly first. Or you might have seen some other websites and noticed how clean and well-designed they seem.

Pinterest 40

Pinterest Mobile eBook Video 40

Karen Freberg

OCTOBER 18, 2018

There were so many amazing updates here from Adobe with their products, new tools to use to spark our creativity, and opportunities to chat with the great professionals behind the Adobe brand logo. During this time at EDUMax, the official l aunch the Adobe Creative Campus Program with Digital Literacy Thought Leaders. Transformative.

Education 56

Education Creativity Video Tools 56

Karen Freberg

MARCH 31, 2022

He shared a bit about what it was like promoting Deadpool (which he has shared in other talks) – but this really resonated with the students because it gave them the confidence they need to understand there may be times where you have to rise to the challenge and be agile, nimble, and creative with your marketing on social media.

Social Media 85

Social Media Industry Film Viral 85

Solo PR Pro

MARCH 26, 2019

Your customer is a software developer who is about to launch a mobile app. Did these examples start creative wheels turning for you? Track the travel of a rain drop down a window, touching on the key aspects of your customer’s services in the story. Interview them about the process of development, the victories, and the challenges.

Nonprofit 49

Nonprofit Television Writing Travel 49

ReimaginePR

JULY 25, 2016

As someone who believes in the power of storytelling, this platform is high on my radar. Similar to Snapchat, Instagram works best on mobile screens or tablets. If you’re not about embracing your inner creative child, Instagram may be a bit tricky for you to get the hang of. in visual form. Click To Tweet.

Social Media 120

Social Media Technology Pinterest How To 120

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. These four September days are for you—the product manager, the creative marketer, the start-up founder. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JUNE 2, 2015

The world isn’t changed by content that is sort of creative.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! You need to understand how people act when they come to your site from mobile and desktop. ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

PRSay

MARCH 4, 2024

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony urges storytellers to be omnivorous in their curiosity.

Communications 94

Communications Storytelling Community Writing 94

PR 20/20

APRIL 12, 2016

Start with a creative content mix. For partner platforms like SnapChat, brands have full-feature storytelling capabilities. For the brands on this SXSW panel, social and mobile accounted for about 50% of all media consumption—with the most engagement around topics that can strike a chord with their unique audiences.

Pinterest 40

Pinterest Community Data Mobile 40

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Karen Freberg

NOVEMBER 4, 2018

I loved the DJI Osmo Mobile 2 I got. I have learned more the past few months about project management, content creation, and storytelling I ever would have thought of before. This is a game changer for video content. As we are seeing on social media, video is everything, and making sure your video is not shaking is so important.

Social Media 52

Social Media Video Conference Analytics 52

Sword and the Script

MARCH 10, 2019

1) Storytelling, analytics and thought leadership are the top PR tactics and trends. The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows: storytelling (76%); data & analytics (75%); thought leadership (70%); measurement (66%); and.

Survey 97

Survey Media Relations Corporate Communications 97

5W PR

NOVEMBER 23, 2021

Post Creative Stories. Another proven way to build an Instagram account is to post creative, original, and engaging content. Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. For this, remember that Instagram is primarily a visual platform.

Instagram 158

Instagram Publicity How To Social Media 158

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. As organic social media traffic tailed off last decade and mobile device usage made homepages less essential, email newsletters helped marketers direct readers back to their sites on a regular basis. We love email,” GE’s Chief Storyteller told us. “It

B2B 130

B2B Trends Video Course 130

PR 20/20

AUGUST 11, 2016

Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The writer possesses the technical skills to produce content that is valuable to readers at all stages of the buyer’s journey and the creative skills to keep the story interesting. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40