Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 98

Media Nonprofit Pitching Analytics 98

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. Of course, it highlights that YouTube is better – it is written for them. engagement on YouTube (from 29.4m The Christmas advertisement delivered 0.3%

YouTube 28

YouTube Advertising Advertising Television 28

Critical Mention

AUGUST 7, 2020

In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Technology 125

Technology Television Analytics Radio 125

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Therefore, the frontrunner of news dissemination is television broadcast coverage. .

Media 113

Media Radio Television Sports 113

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. Founded in 2002, Critical Mention is headquartered in New York City.

Television 60

Television Enterprise Media Analytics 60

Critical Mention

JANUARY 22, 2020

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. Expanded content coverage across the globe. Record platform uptime. About Critical Mention.

Television 80

Television Radio Analytics YouTube 80

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world.

Media 162

Media Fashion Television Radio 162

Polaris

JULY 11, 2014

First, let me say that, as a public relations professional, I’m no stranger to corporate missteps and, from time to time, the subsequent efforts of those responsible to dodge accountability. If you’re apologizing on television, YouTube or in person, your body language will speak volumes to your audience.

YouTube 103

YouTube Television Crisis Corporate 103

Cision

JUNE 29, 2015

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media.

Comparison 120

Comparison Television Print Social Media 120

PR for Anyone

APRIL 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING! I’m always talking about “newsjacking.”

Twitter 130

Twitter Pitching Financial Video 130

Waxing UnLyrical

MARCH 15, 2018

Everyone wants to work for an ethical company and takes it personally when corporate actions are misinterpreted or mislabeled. Volunteer opportunities and corporate philanthropy should be baked into the DNA of the organization. It is critical to partner with non-profits whose goals align with the corporate mission.

Employee 70

Employee Crisis Corporate Social Media 70

Waxing UnLyrical

APRIL 19, 2013

” Every year, when the country’s budget is announced, everyone is glued to the television to follow the FM’s speech. According to an article in the Financial Express , there were over 38,200 online views on YouTube for the 62-minute Hangout. Chidambaram decided to “Hangout” with the “netizens.”

Google 95

Google Government Television YouTube 95

Critical Mention

JULY 15, 2020

Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

Media 108

Media Radio Television Engineering 108

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. This release creates a more connected experience since users can easily access media contacts by clicking on their names and outlets in broadcast mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

MARCH 16, 2020

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him.

Brand 87

Brand Branding Instagram YouTube 87

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s video might not be an advert in the conventional sense but it has attracted the kind of attention that television fare would hope for. Within its first week the youtube has been viewed over 600,000 times and it’s been picked up by the Mail Online.

Film 60

Film Television YouTube Video 60

Beyond PR

MARCH 22, 2018

” Fortunately, media monitoring has evolved enormously over the years as content was digitized, social media became mainstream, and artificial intelligence made its way into corporate systems. Social Media – Twitter, Instagram, Facebook, YouTube, etc. Broadcast – television and radio. It is automated and sophisticated.

Media 75

Media Radio Newspapers Print 75

Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Waxing UnLyrical

DECEMBER 18, 2013

After all, it takes money – a significant amount – to produce and run expensive television or radio ads, which are still key in reaching audiences. It urged NRIs (Non-Resident Indians, a critical audience and source of investments in India) to leave video messages of support for the party on YouTube.

Social Media 89

Social Media Media Government Google 89

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. “Who would want to do that?”

Publicity 87

Publicity Ethics Technology Government 87

Prakkypedia

NOVEMBER 13, 2019

Tinkering’ with Facebook, YouTube and Twitter in the early days of corporate social media, and placing South Australia onto those channels; teaching myself about social media platforms and learning from others in Adelaide via a Twitter meet-up network called SocAdl.

Radio 24

Radio Tourism Government Hotels 24

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms.

Examples 130

Examples Transportation Media Tourism 130

Landis PR

MAY 28, 2024

Communications, media and PR market in Denmark Denmark has strong traditions in public service broadcasting with DR (the Danish Broadcasting Corporation) being the primary public broadcaster together with partly public service broadcaster TV2. million users (67% of population) 2022 YouTube : 2.8

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Critical Mention

JULY 22, 2020

Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database. More than a year’s worth of research, development, design, testing, data curation and more went into this product and we know you are going to love it. Click here to read the press release announcement).

Media 111

Media Data Local Tools 111

Critical Mention

JUNE 26, 2020

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. Both big and small businesses are subject to receiving various forms of negative comments and publicity.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

FEBRUARY 23, 2021

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. .

Analytics 78

Analytics Technology Instagram Leadership 78

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Share Tweet Share. What is Earned Media?

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Share Tweet Share. Boost your Brand Awareness.

Viral 70

Viral Radio Media Sports 70

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

YouTube 112

YouTube Instagram Ethics Film 112

Mindful Marketing

JANUARY 12, 2019

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. It seems, then, that the photobombing was the collaborative effort of Keenan and Cuthbert.

Film 72

Film Viral Hotels Television 72

Mindful Marketing

OCTOBER 5, 2019

Today’s online influencer marketing makes it difficult even for adults to connect the dots between product users and corporate sponsors. billion views on his YouTube channel Ryan Toy Review. However, Ryan’s YouTube channel is just part of his ever-expanding commercial influence.

YouTube 81

YouTube Television Advertising Advertising 81

Cision

JULY 14, 2015

The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Its Youtube Channel has over 300,000 subscribers , with its most popular videos receiving nearly a million views. The result—Chipotle was laughing to the bank. Laugh Factory. Conclusion.

Advertising 120

Advertising Advertising Content Marketing Case Study 120

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. Automobile companies (and the military) are the largest advertisers on television. I’m hard-pressed to think of any issue on the corporate side which has risen to the level of a public policy issue where you couldn’t have found the canary in the coal mine first.

Report 225

Report Media Advertising Advertising 225