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Using media monitoring and social listening for PESTLE analysis

Onclusive

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Social listening. Sentiment monitoring. Current trends.

Analysis 195
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio. adults say they get news from social media “often” or “sometimes,” according to Pew.

Handbook 191
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How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! Bringing value!

Print 78
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Wyoming State Bar: Reputation & Legal Risks. The Marriage of the Court of Law and Court of Public Opinion

Reputation Us

RepUs enhances, advances and defends corporate reputations. Before forming RepUs, Boggs was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and legal clients. Casey Boggs is president of the national reputation management and crisis response firm ReputationUs.

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Wyoming State Bar: Reputation & Legal Risks. The Marriage of the Court of Law and Court of Public Opinion

Reputation Us

RepUs enhances, advances and defends corporate reputations. Before forming RepUs, Boggs was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and legal clients. Casey Boggs is president of the national reputation management and crisis response firm ReputationUs.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Wait, what is earned media? And it’s not just public relations.

Media 99
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Why your managing partners need to be on social media

Lauri Pehar Borsh

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.