Buchanan PR

JANUARY 16, 2024

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. The work your attorneys are doing for their corporate clients positions them well to be a resource to a business journalist. We are often asked how we come up with story ideas to pitch to the media.

Media Relations 66

Media Relations Strategy Marketing Media 66

Sword and the Script

JANUARY 9, 2024

Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list. This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. That sounds promising to a tech PR, but it’s from a blogger who works for a vendor that makes a CRM product.

Brand 155

Brand Branding Reddit Pitching 155

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Corporate Communications. As companies grow, corporate communications become more important.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

APRIL 20, 2021

She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. And I don’t think any competent marketing expert that’s being honest can. If I threw all my effort and attention solely in her marketing problem, I could move the needle move a bit, but it would all be for naught.

B2B 106

B2B Leadership Marketing Blogging 106

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Read more: PR ought to be in the B2B marketing mix because that’s where tech buyers look first 5. PR Tech Sum No.

B2B 106

B2B Survey Pitching Software 106

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them.

Technology 120

Technology Pitching Insurance Insurance 120

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. Business that in September 2022 would have moved from pitch to contract to delivery within weeks is now taking several months to convert. Agency order books are still moving, but clients are cautious.

Agency 98

Agency Publicity Marketing Banking 98

Contently - Strategy

OCTOBER 18, 2021

Or worse, the leader then takes that indecipherable jargon, put it all over the website, contaminates the sales pitch with it, and nobody says anything. Pluralistic ignorance is the 7th plague of the corporate world. Pluralistic ignorance is the 7th plague of the corporate world. It confuses the hell out of us. Be like Brian.

Marketing 111

Marketing Storytelling Travel Corporate 111

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Corporate Communications. Relationship building takes time. Owned Media/Content Strategy. Messaging & Positioning.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 155

B2B Study Blogging Marketing 155

Axia PR

DECEMBER 13, 2022

Forbes caters to business management professionals and those aspiring to a position of corporate leadership. The magazine covers successful companies, individuals, industries, marketing, law, taxes, technology, computers, communications, investments, and management performance.

Pitching 62

Pitching Leadership Media Corporate 62

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What made this pitch successful is simple: 1.)

Pitching 62

Pitching Consumer How To Meeting 62

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. A strong corporate reputation is important because research shows people buy from brands they know, like and trust. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML].

Corporate 65

Corporate Reputation Brand Branding 65

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Corporate communications managers play a vital role in ensuring consistent messaging across all communication channels.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). They wound up pitching a watered-down funding announcement that several reporters flat-out said they couldn’t cover without a number.

Corporate 99

Corporate B2B Company Marketing 99

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 2: Content marketing doesn’t yield credibility. Myth 3: You can’t pitch reporters with content.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 193

Communications Sports Journalism Fashion 193

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Elevate your Pitch Game. Builds a Strong Brand Presence.

Marketing 89

Marketing eBook Pitching Radio 89

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. This company makes the key cards that many corporations use to give employees office access. The results found 61% of journalists get 100 pitches a week or more.

Journalism 134

Journalism Media Relations Report Media 134

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? What’s the right channel to use? Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. However, I learned a lot about reporters and pitching in that capacity. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. active loyalty program members from 2015.

Brand 223

Brand Branding Pitching Conference 223

Flack's Revenge

MARCH 30, 2020

What should we say to customers, and the market? Should we continue to pitch the media and promote our news? When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction. Others will want to jump in with ill-advised pitches. What to Pitch.

Crisis 199

Crisis Pitching Airlines Technology 199

Prakkypedia

JANUARY 8, 2023

It goes beyond Corporate Social Responsibility; the public wants companies to walk the talk, to “ take more responsibility for their role in society “ Peruse the articles for yourself.

Trends 148

Trends Government Internal International 148

Sword and the Script

MAY 29, 2018

4) “I wish more would get how much more audiences appreciate communications than marketing. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”. It needs to be authentic.”.

Corporate 77

Corporate Communications Survey Employee 77

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. When it comes to pitching executive bylines to the media, tech companies naturally tend to focus on topics related to its space and solutions. Corporate activism. Executive content.

Company 174

Company Conference Corporate Leadership 174

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 170

Technology Publicity Software Pitching 170

Cision

OCTOBER 16, 2015

The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. Looking to pitch traditional media outlets?

Content Marketing 120

Content Marketing Marketing Radio Media 120

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Educate the market and modify perceptions. Coach and prepare corporate spokespeople. That’s marketing ! Increase word-of-mouth by creating social objects.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This includes familiarity with social media management, content creation, and influencer marketing.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Have questions in your back pocket If you ask good questions up front, you get stronger material that goes beyond corporate bullet points.

Interviews 296

Interviews How To Reddit Journalism 296