5W PR

AUGUST 12, 2019

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. How about a federal lawsuit against a multilevel marketing company? Building A Corporate Reputation.

Corporate 68

Corporate Reputation Marketing Employee 68

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Prohibition

NOVEMBER 23, 2022

Video has taken the world of marketing by storm over recent years. But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece. Make sure you plan ahead for your marketing video. Sharing your marketing video to your target audience.

Video 62

Video Corporate Marketing B2B 62

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. Companies perceived to be greenwashing suffer, on average, a 1.34

Reputation 78

Reputation Corporate Survey Employee 78

PRSay

AUGUST 19, 2021

I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting. Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? I took advantage of as many as I could.

Meeting 197

Meeting Education Ethics Leadership 197

Solo PR Pro

MARCH 28, 2023

After 40+ years in the public relations industry, Pennie Rorex, chief marketing consultant at Rorex Marketing Solutions , is preparing to close the book on this chapter of her life. Her work on healthcare legislation led to a PR and marketing career in the hospital industry.

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

Stern + Associates

JUNE 5, 2023

In this episode of Minds Worth Meeting, public relations, marketing, and Gen-Z expert Mark Beal joins Stern PR’s Kenny Conrade. The post Podcast: Minds Worth Meeting Episode 2.2: In this episode: Mark covers his 25-year career as a public relations practitioner where he worked on major sporting events like the U.S.

Meeting 62

Meeting Publicity Sports Groups 62

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 97

YouTube Marketing Local Chemicals 97

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 108

Marketing Newspapers Print Local 108

Sword and the Script

MARCH 8, 2022

The PR software market has evolved to the point there are more considerations than just the features and functions. That was a key point I tried to impart in a recent presentation (embedded below) at the PR Consultants Group annual meeting (many thanks to Jason Brown ). Corporate outlook. Comprehsensive feature integration.

Software 81

Software Corporate Publicity Technology 81

Prohibition

JUNE 2, 2023

We’re back this month with another meet the team! As PR is applicable to all industries and companies, I’d also recommend deciding what type of PR you are most interested in, whether that’s digital, corporate , consumer or trade to name a few. How long have you been at Prohibition? What do you love most about your job?

Meeting 62

Meeting B2B Social Media Agency 62

Mindful Marketing

SEPTEMBER 19, 2020

by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing By now we all have a story of how the pandemic has negatively impacted us or those we love. One business, however, has made it its mission to meet such needs in an unforeseen way.

Corporate 102

Corporate Consumer Employee Print 102

Shift Communications

JANUARY 30, 2020

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. And they must do so in ways that engage stakeholders using their own channels, campaigns, corporate reports and content hubs. VP, Marketing for SHIFT. But the definition of purpose has changed.

Corporate 97

Corporate Communications Creativity Report 97

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. Most of us want to start our PR careers on the “right foot.” We desire to perform our work excellently with plenty of zest and zeal.

Meeting 98

Meeting Ethics Storytelling Publicity 98

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Marketing and PR jobs have changed, so what skills do you need to succeed?

Social Media 52

Social Media Corporate Communications Media 52

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Content Marketing World.

Conference 256

Conference Content Marketing Marketing Internal 256

Melissa Agnes

MARCH 1, 2016

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. Embedding the right corporate culture for successful crisis management. Simple next steps to take.

Crisis Management 154

Crisis Management Corporate Crisis Training 154

Solo PR Pro

JUNE 8, 2021

Wanting to clear up any confusion as to her expertise, Nicole returned to school, pursuing a master’s of corporate communications at Baruch College, and doing so while continuing to work her full-time job. “I The post Spotlight on a Solo PR Pro: Meet Nicole Castro appeared first on Solo PR Pro. First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

ImPRessions - Crenshaw Communications

MAY 31, 2024

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation.

Trends 203

Trends How To Ethics Reputation 203

Solo PR Pro

AUGUST 3, 2021

Over the course of 35 years in the PR industry, Michael Ares has worked with some of the biggest agencies out there, building and expanding investor relations and corporate communication teams at the likes of Edelman and Ketchum in Dallas and FleishmanHillard in Atlanta. So that's when I went out on my own,” he said. Listening builds trust.

Meeting 58

Meeting Agency Corporate Education 58

Sword and the Script

SEPTEMBER 5, 2023

Corp comm departments are chronically underfunded and lower on the corporate priorities list. This means they don’t use PR and comms and therefore don’t really understand the market. Do you need help with B2B tech marketing and PR? Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Software 172

Software Marketing Leadership B2B 172

Bianchi Biz Blog

OCTOBER 5, 2020

Any article that meets that criteria is one that I’m proud of. I spent weeks rooting around corporation and LLC docs along with property tax records and eventually discovered he had secretly created yet another startup. I’m not, nor is any reporter, the marketing arm of Company XYZ. Any pet peeves with PR people?

Transportation 92

Transportation Meeting Report Media 92

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned.

Banking 199

Banking Marketing Measurement Leadership 199

PR for Anyone

JANUARY 3, 2024

In her appearance on the podcast, Stacy discusses the challenges that women face in the corporate world – namely, the prevalent perception that women are vying for a controlled and limited share of success. She also reflects on her own journey, from breaking free of corporate constraints to embracing entrepreneurship.

Corporate 130

Corporate Sports Creativity Internal 130

Communications Conversations

NOVEMBER 11, 2022

And I was involved in the student AdFed chapter, which allowed me to meet all sorts of people inside and outside my college. And over those 13 years, I’ve probably had upwards of 1,300 coffee meet-ups. 1,300 meet-ups over 13 years = 100 per year. 100/52 weeks in a year = 2 meet-ups per week. Here’s my math.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Wadds Inc.

APRIL 26, 2023

There’s a recurring theme to almost every meeting I’ve had in the past month. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda.

Agency 98

Agency Publicity Marketing Banking 98

Solo PR Pro

SEPTEMBER 21, 2021

After dabbling in various PR and integrated marketing roles both in-house at major brands like Hyatt and at a few agencies, Susan found herself working for a publicly held company which would soon become her last traditional 9-to-5 job. She got her start serving on a marketing committee for an agency working in both the U.S.

Meeting 91

Meeting Retail Groups Hotels 91

Stern + Associates

MAY 22, 2024

That requires a proactive marketing and communications strategy to promote your brand and visibility. Nonprofits depend on partnerships with leading companies, foundations and wealthy individuals who are influenced not just by general reputation but by in-person meetings at leading events.

Nonprofit 81

Nonprofit Strategy Communications Conference 81

Communications Conversations

MARCH 26, 2019

” It’s a question that’s been popping up a lot more lately–in conversations over coffee, in meetings and online. Many report up through marketing. Beyond that, I also think about how corporations see some of these different functions. “Who do you report up through?” Others report through HR.

Corporate 87

Corporate Report Social Media Media 87

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Stephen Waddington

MAY 4, 2021

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education.

Publicity 197

Publicity Government Corporate Financial 197

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. A strong corporate reputation is important because research shows people buy from brands they know, like and trust. Meets customer needs. That’s the value of a reputation.

Corporate 66

Corporate Reputation Brand Branding 66

Solo PR Pro

APRIL 8, 2021

It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”. Today, Bernadette Davis Communications is a boutique agency that helps clients to extend the capacity of their corporate communications team. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. And what’s better than e-meeting new people from across the globe and learning from their experiences? No, that doesn’t mean I don’t like my friends or family. Ain’t that awesome?

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The social media marketer didn’t even have access to social media channels. Access was strictly reserved to a privileged few.

Marketing 86

Marketing Guidelines Social Media Conference 86