Communications Conversations

NOVEMBER 10, 2016

It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. That is–over-relying on web sites and desktop views to drive employee awareness and understanding of key company priorities and issues.

Mobile 122

Mobile Employee Communications Retail 122

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Solo PR Pro

APRIL 6, 2021

I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. Michael Ares, MDA Corporate Marketing, LLC. It has sped up response time to pending issues considerably. Microsoft: Get on that). We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

JUNE 2, 2015

Sure, we’d have a meeting every few months where he’d give us the pitch from the company’s sales’ deck (most journalists don’t buy enterprise software), but other than that we got nothing. We were literally making it up by scraping together background – from content and a web – that was much thinner in those days, than it is today.

Agency 60

Agency Construction Leadership Corporate 60

Communications Conversations

OCTOBER 22, 2014

Two weeks ago, I talked about content strategy with a group of fine folks at the Fort Worth PRSA chapter meeting. But, there are a number of other ways brands are “distributing” content on the web today. It’s a thought leadership play of sorts. Developing content. And, distributing content. Did it work?

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Prohibition

AUGUST 19, 2021

Third-parties will search online to learn more about you regardless of whether they are searching for a job, selling a product, applying to higher education, meeting a client, or looking for a date or running a multinational organisation. Corporate recruiters often blacklist individuals with negative reputations. Competitor Analysis.

Reputation 118

Reputation Google Crisis Management Engineering 118

Communications Conversations

APRIL 13, 2017

I am supported by great leadership that believes in innovating and providing a best-in-class digital experience for our members. In addition to the big digital initiatives, we hold meetings throughout the year that emphasize the need for innovation within the organization. These are our team ‘lightbulb’ meetings.

Case Study 113

Case Study Study Analytics Meeting 113

Beyond PR

SEPTEMBER 29, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. Sometimes, it feels like paid media budgets are invincible.

Media 57

Media Advertising Advertising Measurement 57

Maxim Behar

OCTOBER 15, 2023

Come meet my PR." We have a bi-annual meeting at the House of Lords. I go to meetings all over the world all the time. Maxim: Every morning I drive my little car to the office and think about who I will meet, what I will say to him, how I will greet him. Tell us an interesting story from those meetings.

Newspapers 58

Newspapers Meeting Ethics Social Media 58

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. A good plan is to meet quarterly to run through scenarios that might happen.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

DECEMBER 19, 2017

I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. Personally, I can attest to her leadership because I’ve been a recipient. So, here goes! First up: Which female business leader do you most admire and why? From: Michael Walsh.

Agency 68

Agency Creativity Leadership Industry 68

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Gerry served in leadership positions at Producers Forum Inc., Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

PR 20/20

MAY 12, 2016

But this disrupting class will take time to mature and will struggle to scale growth and meet demand in the short term. Agencies structured in service-area silos -- social, search, mobile, web, email, analytics -- will face the same challenges as their corporate counterparts when trying to build digital marketing strategies and campaigns.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Regular dissemination of good communication, meeting and texting practices is also necessary. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

APRIL 4, 2016

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. And therein lies the problem.

Corporate 60

Corporate Strategy Pinterest Web 60

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. To that end, a key requirement of a PR firm is its capacity to conceptualize and develop web content that can meet combined needs of prospects, customer and influencers, including the media.

Corporate 60

Corporate Communications Web Creativity 60

Sword and the Script

JANUARY 11, 2022

Underneath it all, the leadership team has to balance the blending of cultures. It built its own web crawler and put a lot of emphasis on earned media attribution. Investor relations platform Q4 said it added several new features for scheduling, managing and tracking metrics for virtual investor meetings.

Reputation 85

Reputation Technology Tools Data 85

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

MaccaPR

JANUARY 4, 2018

And if you REALLY want to be adored – and I mean be in the top 10 percent of all-time awesome clients – the best way is to be our agency’s advocates with senior leadership, other partners and definitely with procurement.”. Recognize that you hired our agency to be experts,” confirms Walsko of Lola Red. “If

Agency 0

Agency Advertising Advertising Leadership 0

PR Conversations

DECEMBER 19, 2014

This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). Technology increasingly enables the selective ‘pull’ of information to meet personal needs, and also supports a targeted ‘push’ approach.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

AUGUST 5, 2014

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. In effect you “clip” links as you peruse the web and PrimeLoop will automatically count social shares. PR Measurement Isn’t Quite the Same. Count shares.

Measurement 118

Measurement Analytics Tools SEO 118

ZudePR

MAY 31, 2015

I truly believe that if you ‘share freely’ you will also ‘receive freely’ There has not been a defining moment but I am sure that reading certain blog posts, meeting people, and experiencing the benefits early on in my career all have something to do with it. ” #9: Andy Crestodina (Chicago, US).

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. After all, affecting change is much about leadership and sharing a clear vision. Refrain from having lengthy meetings. How about the communication for your next corporate event? That is what we do best.

How To 60

How To Software System Employee 60

Stephen Waddington

JULY 10, 2017

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content. I highly recommend his Social Leadership Handbook and 100-day workbook. It often does more harm than good.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. The days of marketing celebrating meeting activity goals in the boardroom, while revenue targets are missed, are a thing of the past.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. They frequently become victim to organisational politics.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time.

Marketing 168

Marketing Employee Content Marketing Training 168