Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. This year’s survey polled 223 communications and public relations (PR) professionals. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder.

Survey 98

Survey Media Relations Corporate Communications 98

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. How long have you been in journalism and how did you get started? My route to journalism was unconventional. Metro weekly newspaper that no longer exists.

Journalism 79

Journalism Meeting Newspapers Automotive 79

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. You can find public relations specialists working in government, nonprofits, as well as small to large companies. Another area that they tend to focus on is media relations.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications. What the mindset of today’s top communicators reveals about the profession.

Social Media 52

Social Media Corporate Communications Media 52

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. We all do, but it’s wrong to link the entire change in the media industry to the PR profession. It’s imperative that public relations and journalism remain equal and accountable.

Publicity 147

Publicity Newspapers Journalism Energy 147

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Much to his dismay, a corporate communications person, at the Clorox Company, who reports to the general counsel, declined his story idea because the executive team was too busy. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JUNE 15, 2022

Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr. Director, Global Corporate Communications, Mimecast. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. The Future of Marketing Looks More like Public Relations.

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. 1) How reporters view social media, embargoes and exclusives.

Survey 76

Survey Media Relations Report Media 76

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. Corporate Communications. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. In fact, if you work in cybersecurity PR you should be reading these top publications on a daily basis. . They often break news before anyone else. Dark Reading. ThreatPost. CyberSecurity Dive. InfoSecurity Mag.

Enterprise 296

Enterprise Trends Journalism Resources 296

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Go to Lists.

Twitter 100

Twitter Media Relations How To Media 100

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 95

Survey Industry Leadership Study 95

Onclusive

JANUARY 25, 2019

Public Relations Society of America (PRSA) International Conference. Attendees can meet other communication and public relations colleagues along with over 150 industry experts from all career levels, sectors, work environments and industries during three days of practical insight and idea sharing. Hashtag: #PRSAICON.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. Blogs, including independent and corporate blogs, can be credible.

Marketing 78

Marketing Publicity Survey Study 78

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference of the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives.

Conference 210

Conference Content Marketing Marketing Education 210

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Paul Business Journal). Much, much tougher.

Media Relations 100

Media Relations Pitching Media Report 100

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 172

Report Local Media Pitching 172

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Deirdre Breakenridge

APRIL 15, 2019

And there are thousands of new publications appearing every single day. The proliferation of independent, digital-first media properties has occurred so rapidly that it has become virtually impossible to keep up with, and just as hard to discern between reputable news sources and everything else. We all want more choice.

Media 268

Media Data Google Report 268

Doctor Spin

DECEMBER 21, 2023

How long should a media kit be? Can a media kit be one page? How do you prepare a media kit? Why make a media kit? What is an influencer media kit? PR Resource: Journalism vs PR What is a media kit? The presumption is, of course, that any such publicity should be valuable to the organisation.

Media 52

Media Wikipedia Product Launch Journalism 52

Ishmael's Corner

MAY 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. A corporate feature in a mainstream publication is the PR equivalent of a home run. Techniques For Effective Business Communications. No question, PR is constantly swinging for the fences.

Engineering 60

Engineering Corporate Storytelling Communications 60

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

Keyword alerts and a daily browse of the publication (which we should do anyway) help flag the story as soon as it’s published. . It’s also presumptuous and betrays a lack of understanding of the journalism process. In PR, it’s helpful to foster meaningful and lasting relationships with relevant media contacts.

Report 310

Report Interviews Pitching Course 310

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. Until next time!

Media 162

Media Fashion Television Radio 162

Sword and the Script

DECEMBER 19, 2023

Corporate communications teams emphasized “repurchase” “According to Cision data shared with Fast Company , ‘repurchase’ is among the most common keywords in this season’s earnings releases. Read more: 7 media relations takeaways from the 2023 State of the Media Report by Cision 13.

B2B 106

B2B Survey Pitching Software 106

PR Conversations

OCTOBER 28, 2014

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. How long have you been in journalism and how did you get started? We also want them to be interesting and easy to read.

Meeting 72

Meeting Automotive Engineering Journalism 72

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling.

Brand 126

Brand Branding Storytelling Analytics 126