Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. Underneath it all, the leadership team has to balance the blending of cultures.

Reputation 85

Reputation Technology Tools Data 85

Prohibition

SEPTEMBER 27, 2022

From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence. How to pitch to journalists . Top Food and Drink PR Campaigns from 2022 so far.

Publicity 62

Publicity Brand Branding SEO 62

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. They act as a common, corporate language. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. NOT an editorial placement.

Software 126

Software Case Study Advertising Advertising 126

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

The Hoffman Agency

FEBRUARY 14, 2024

Organizations are increasingly recognizing that impactful internal communications play a pivotal role in fostering a positive employee experience. To reach the Chinese audience, a corporate WeChat account is an entry-level necessity. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36

Local Government Banking Policies 36

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The deluge of PR pitches. Pitch proof points with claims. billion ,” according to a new report from Burton-Taylor International Consulting. Public Relations Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Do that in high-energy, short and impactful soundbites.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. To that end, you can use retargeting to pitch earned media as opposed to an advertisement.

Publicity 92

Publicity Media Advertising Advertising 92

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. They’ll know their costs for media monitoring upfront and can put that in their pitch. Truescope product overview.

Tools 161

Tools Media Software Analysis 161

Polaris

SEPTEMBER 4, 2014

At worst, it’s a recipe for corporate disaster. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) My own experiences echo these findings.

Marketing 87

Marketing Resources Technology Internal 87

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. How did that agency experience prepare you for your role in corporate PR? I finally got the paper in my hands, and it felt pretty surreal to see all of my hard work in print.

Sports 113

Sports Retail Local Report 113

Critical Mention

JULY 22, 2020

Our Media Contact Database will help facilitate the process of finding contacts and preparing pitches. Be at ease with our dependable contact lists that’ll help streamline your media outreach efforts. Critical Mention’s Media Contact Database is an Essential Product in Our All-in-One Media Solution.

Media 111

Media Data Local Tools 111

Sword and the Script

AUGUST 9, 2016

That has ramifications both internally and externally. It’s the idea that when people need something, they were increasingly turning got the web rather than print for answers – and search engines were helping them sort out the results. That’s a critical takeaway from one of the studies covered below. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Corporate citizens have a role in the change they want to see and why a free press is essential to democracy. Brian Braiker: No.

Report 225

Report Media Advertising Advertising 225

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. How should corporate public relations professionals approach Minnesota Business with a story idea? That kind of PR pitching reveals a shot-gun approach.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

MAY 17, 2021

I eschew corporate titles, and simply refer to myself as a freelance writer. This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. What advice do you have for PR people that want to pitch you?

Meeting 66

Meeting Automotive Engineering Media 66

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

Contently - Strategy

MAY 7, 2020

But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed. Instead, you want to focus on a few key results that your internal stakeholders care about.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Waiting for a client to sign off influencers you pitch.

How To 60

How To Software System Employee 60