Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 108

Marketing Newspapers Print Local 108

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. “Strategy” dimension – The extent that an employee understands their organization’s strategy and believes that it will result in a positive endstate in the market. Of course you do.

Internal 218

Internal International Communications Employee 218

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Conduct Extensive Brand Research. And finally, what is your vision?

Corporate 270

Corporate Brand Branding Guidelines 270

Onclusive

OCTOBER 5, 2023

You are able to plan your communications and marketing campaigns around the current news and maximize the impact of your stories. As well as aligning your agenda with external chatter, you can ensure everyone internally has visibility of your corporate events and comms distribution.

Internal 195

Internal International Corporate Meeting 195

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Content Marketing World.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal Communications. Messaging & Positioning. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

AUGUST 12, 2019

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. How about a federal lawsuit against a multilevel marketing company? Building A Corporate Reputation.

Corporate 68

Corporate Reputation Marketing Employee 68

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 106

Print Marketing Real Estate Automotive 106

Deirdre Breakenridge

AUGUST 26, 2014

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry.

Industry 316

Industry Fashion Travel Tourism 316

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Content Marketing Conference.

Conference 210

Conference Content Marketing Marketing Education 210

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Internal Communications. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 7, 2018

That’s right, in the innocent days before the first Surgeon General’s Report on Smoking and Health, public relations industry godfather Edward Bernays hatched an ingenious plan. Bernays and his client saw an untapped market. 21 st Century Social Marketing. In the 20s, smoking cigarettes was a man’s pastime.

Corporate 189

Corporate Newspapers Government Company 189

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket. But marketing and public relations are two very distinct functions. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. You need both.

Leadership 182

Leadership Reputation Internal International 182

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. It’s full of industry goodness. More than 50 years on we have two organisations representing an industry that contributes £15.7bn to the economy and employs a workforce of almost 100,000 people. The industry is white, middle class and posh.

Industry 153

Industry Publicity Agency Community 153

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. If you can’t check at least one of these boxes, it may be that your story’s messages are too similar to what’s already been said and done in your market.

How To 99

How To Corporate Storytelling Conference 99

Critical Mention

JUNE 8, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released a set of industry-first features and data to its Media Contact Database. We are thrilled we can give the industry much needed connections between our Media Monitoring and Media Contact Database functionality in our platform.

Industry 78

Industry Radio Media Analytics 78

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. What’s your take on the industry and what are other agencies doing? Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Chief of marketing knowledge, private fundraising & partnerships division at UNICEF, Omar Mahmoud , says: “They’re a way of communication.

Internal 120

Internal International Measurement Analytics 120

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda.

Publicity 197

Publicity Government Corporate Financial 197

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media. There’s a recurring theme to almost every meeting I’ve had in the past month.

Agency 98

Agency Publicity Marketing Banking 98

Wadds Inc.

MAY 1, 2024

As the race to license content to LLMs heats up, two issues have emerged: compensation for content used as training data attribution to source material when content is returned within results These same issues have been played out in the media monitoring market for more than 20 years.

Training 59

Training Survey Data Wikipedia 59

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. Publicis Health, part of Publicis Groupe S.A., For communicators, the suit reinforces the need to commit to ethical responsibilities.

Crisis 164

Crisis Ethics Publicity Marketing 164

Communications Conversations

SEPTEMBER 21, 2021

Gabriela is paving the way for our future by showcasing young talent like the interns she worked with this summer at Land O Lakes. One thing I know we need more of: Women leaders speaking at our industry events! So, I was excited to see Vishakha speak at the Digital Marketing Summit in August.

Social Media 146

Social Media Marketing Media Insurance 146

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. Our message reaches across industries, so we are working to influence post-screening discussions called Ambition in Science, Ambition in Robotics, Ambition in Politics, etc. Go Pioneers!

Film 252

Film Marketing Nonprofit Education 252

Wadds Inc.

DECEMBER 13, 2022

The brain drain of young people from the continent will impact the future of the economy and burgeoning professions and creative industries such as marketing and public relations. The public relations and communications industries are already losing future talent. With an estimated population of 1.3

Publicity 59

Publicity Marketing Survey Analysis 59

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Educate the market and modify perceptions. Coach and prepare corporate spokespeople. Improve internal communications. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

JULY 1, 2021

Lots of ad and PR agencies tout their independent status in their marketing. We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. Most have been replaced by creative digital marketing companies.

Agency 421

Agency Creativity Advertising Advertising 421

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? Next, consider the desired business impact of your communications plan.

Measurement 368

Measurement Guidelines Data Education 368

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. What would a successful campaign look like?

Employee 154

Employee Crisis Reputation Creativity 154

5W PR

AUGUST 23, 2023

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. Corporate communications managers play a vital role in ensuring consistent messaging across all communication channels.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78