5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Share information about ingredients, sourcing, manufacturing processes, and environmental sustainability initiatives.

Corporate 78

Corporate Industry Communications Ethics 78

PRSay

SEPTEMBER 1, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Twitter: @OBrienPR.

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Ethics Publicity Transportation Twitter 162

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

Government 138

Government Survey Ethics Media 138

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. They’re a real fan. That’s it.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PRSay

AUGUST 28, 2018

This pretty much frames most ethical dilemmas, doesn’t it? Real ethical dilemmas are more nuanced, with deep roots, long histories, serious ramifications and lots of gray areas. In PRSA we have a Code of Ethics , and for some there is the assumption that it exists to tell us how to be ethical. That’s not how I see it.

Ethics 142

Ethics Meeting Exercises Course 142

Sword and the Script

AUGUST 18, 2020

Do PR professionals present accurate and truthful information? So, the message “SlideShare is joining Scribd” isn’t wrong but it is omitting relevant and important information for users to know. I think I could make a case arguing the ethics either way. Communicators are “always” accurate and truthful: Business ethics. “If

Ethics 101

Ethics Communications Survey Public Affairs 101

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Then, you’ll want to establish clear protocols for handling sensitive information with AI tools.

Automotive 78

Automotive Policies Employee Corporate 78

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70

Ethics Training Financial Survey 70

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 166

Ethics Public Affairs Travel Nonprofit 166

PRSay

SEPTEMBER 24, 2021

My colleagues and I stumbled upon the information one afternoon late in the summer when we were discussing the competitive landscape. Had we known, we might have agreed to it and been cautious about the information we shared. PRSA members may access the ESAs in the Ethics in Communication Community Library on MyPRSA.).

Ethics 181

Ethics Internal International Agency 181

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries. Oh goodness.

Healthcare 68

Healthcare Ethics Communications System 68

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world.

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Ethics Agency Journalism Corporate 71

PRSay

SEPTEMBER 26, 2018

” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” “Acting ethically as a communicator to me starts at a person’s core. Corporate Director of Communications, Acts Retirement-Life Communities.

Ethics 113

Ethics Communications Journalism Corporate 113

Ethical Voices

DECEMBER 5, 2022

He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. What is the most difficult ethical challenge you ever confronted at work? The ethical issues are also cultural-related as well. The need for a culture of kindness.

Ethics 78

Ethics Publicity Radio Local 78

ImPRessions - Crenshaw Communications

MAY 12, 2023

She’s a corporate PR archetype. Cotton, who served as PR chief at Apple for over 20 years, was accused of witholding information about Steve Jobs’ health to protect Apple’s image. It all got me thinking about the influence of corporate communicators and the impact a strong executive can have on a brand.

Communications 193

Communications Corporate Crisis Reputation 193

Waxing UnLyrical

SEPTEMBER 20, 2018

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. The Public Relations Society of America makes it crystal-clear that “Honesty” is a key element in its Code of Ethics. “We The post PR Ethics … “You CAN Handle the Truth” appeared first on Shonali Burke Consulting.

Ethics 65

Ethics Nonprofit Guidelines Exercises 65

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Here are three takeaways from their panel: 1.

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Ethics Internal International Employee 127

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. We introduce concepts like thought-terminating cliches, thin versus thick evaluative language, eliminating “ought” terminology from leader, team and corporate communication. That is not ethical. It is not moral.

Ethics 75

Ethics Communications Agency Technology 75

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. Ethics in public relations practice can be a challenging issue. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics.

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Ethics Government Corporate Exercises 105

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. What is the most difficult ethical challenge you ever confronted? We need to say something right now, even before we have all of the information gathered.

Ethics 80

Ethics Data Crisis Apparel 80

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

DECEMBER 3, 2021

The public needs credible information, guidance and clarity on emotional topics such as the spread of COVID-19, police brutality and the Black Lives Matter movement. Ninety-three percent said they believe or somewhat believe that false information negatively affects journalism. We stress ethics and transparency.

Journalism 157

Journalism Survey Ethics Report 157

PRSay

JUNE 9, 2021

A commitment to ethics. A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich.

Crisis 166

Crisis Ethics Publicity Marketing 166

Waxing UnLyrical

MAY 6, 2013

Boston and the world recently got an unfortunate and disturbing lesson on and reminder of the power…and the perils…of information access. The perils lay in the ability of anyone, anywhere…at any time…to acquire information that, sadly, could be used to inflict harm on others. We’re past that point. Lutoslawski, May 6, 1906” [1920].

Publicity 95

Publicity Government Crisis Communications Nonprofit 95

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Brand 89

Brand Branding Marketing Ethics 89

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Deirdre Breakenridge

SEPTEMBER 9, 2019

As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. I LIKE a leader who …” Speaks up more and shows a lot of corporate activism. Here’s what Millennials said when I asked, “Please fill in the blank.

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Ethics Exercises Energy Corporate 218

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thank you so much for the opportunity.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Waxing UnLyrical

MARCH 12, 2013

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Ethical public relations practice is not an “either/or” thing.

Ethics 78

Ethics Publicity Guidelines Government 78

Presspage

JUNE 16, 2023

As in many other areas, in Investor Relations Artificial Intelligence (AI) has become a game-changer, presenting businesses with unprecedented possibilities to connect with investors and make informed choices based on data. This information helps IROs make informed decisions and develop strategic plans.

Financial 78

Financial System Ethics Data 78

5W PR

FEBRUARY 26, 2024

Tailored content Today’s beauty enthusiasts are bombarded with information. They crave brands that align with their ethics and contribute positively to the world. In-person meetups and events add a real-world touch, solidifying connections and creating a loyal club. To cut through the noise, brands need to speak their language.

Strategy 78

Strategy Brand Branding Product Launch 78

ImPRessions - Crenshaw Communications

MAY 24, 2022

She has access to huge amounts of information — customer reviews, trade articles, analyst reports and research, and firsthand experiences from professional peers. They’ve changed how companies research purchases and qualify their vendors, valuing information they get from online search, peers and colleagues over vendor sales reps.

B2B 170

B2B Brand Branding Education 170

Stern + Associates

SEPTEMBER 28, 2023

Multi-award-winning cybersecurity expert Chris Painter , president of the Global Forum on Cyber Expertise Foundation, spotlights the escalating cyber threats that often outpace corporate and government awareness and deftly explains how they are being exploited in current global conflicts like the Russia-Ukraine War. A former U.S.

Government 108

Government Technology Policies Ethics 108

Wadds Inc.

NOVEMBER 15, 2023

It's underpinned with straight talking for marketing and public relations practitioners as well as managers to operate ethically and effectively and get to grips with issues increasingly defining business success and dominating boardroom agendas.

Brand 98

Brand Branding Ethics Internal 98

Stephen Waddington

JANUARY 30, 2020

Edelman segments the public into the informed public (aged 25 to 64, colleague educated, top 25% earners and high levels of media literacy) and the mass population. The trust gap between the informed public and mass population in the UK has reached a high of 18%. Ethics and competence are the building blocks of trust.

Ethics 84

Ethics Government Survey Technology 84

5W PR

OCTOBER 18, 2023

Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Providing inaccurate or unverified health information can have serious consequences. Customer education Provide educational resources to help customers make informed decisions.

Brand 78

Brand Branding Crisis Communications Healthcare 78

The Hoyt Organization

JANUARY 8, 2024

They’re also the first generation to be truly globalized as they have grown with access to information from all corners of the world at any given time. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. They value diversity, sustainability, authenticity, and inclusivity.

Consumer 88

Consumer Social Media Education Advertising 88