Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 77

B2B Media eBook Interviews 77

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. My doctoral study definitely laid a solid foundation for me in terms theory and research. How has your PR education prepared you for your career? Sounds ironic? Don’t get me wrong.

Education 150

Education Training Course Social Media 150

Stuart Bruce

MARCH 16, 2015

I can do this by actively participating in committees, writing and updating publications and guides, and by speaking at events and conferences. Ethics – I want to practice my profession or trade in the most ethical manner possible and professional associations and trade bodies provide me with a framework and codes of conduct to do so.

Publicity 60

Publicity Ethics Insurance Insurance 60

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. Host: And what did you write then, do you remember?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. We were going to the media, and the media was writing so we could reach the targets. So, what made you write this book? Moreover, simplicity of expression because sometimes we come onto social media and write huge sentences. Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. Transparency, disclosure and ethics in new media are quickly becoming an area of interest of mine.

Blogging 73

Blogging Twitter Facebook Measurement 73

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. We can never not be good at that and need to focus on ethics relentlessly.

Interviews 79

Interviews Ethics Conference Leadership 79

Maxim Behar

NOVEMBER 15, 2023

I have come up with dozens of definitions of what Public Relations is in my nearly 30 years. I echo that definition which drives me these days to tell the truth so that it is understood. And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly. I think it's very clumsy.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards. CIPR has guidance as does CPRS.

Ethics 82

Ethics Publicity Guidelines Technology 82

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 245

Sports Agency Industry Creativity 245

Waxing UnLyrical

NOVEMBER 28, 2012

Bernays himself, a gazillion years ago (well… 50 years ago), had this to say about the requirements in his book, A Definitive Study of Your Future in Public Relations : “Public Relations does not mean selling a product, an idea, or a personality. I write a lot about the subject myself. There are…and always will be…”bad apples.”.

Publicity 110

Publicity Nonprofit Banking Ethics 110

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 78

Ethics Employee Communications System 78

The Hoffman Agency

JULY 16, 2019

Take a media relations campaign, for example, or ongoing content creation for a corporate blog. In ongoing campaigns — whether designed for media relations or owned content creation — I think there are a few processes and behaviours that can definitely help: A clear strategic framework. Tips for structuring a creative PR programme.

Creativity 41

Creativity Energy Ethics Strategy 41

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 81

Sports Agency Industry Creativity 81

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. It’s happened twice in 2018 as both Golin and M&C Saatchi have restated their commitment to the formal definition of public relations. Societal issues #1 What’s your purpose?

Publicity 120

Publicity Analysis Measurement Tools 120

PR Conversations

MAY 3, 2016

Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. A new term has emerged for an elevated emphasis on ethical business practice: responsible leadership. In addition, governance is back in the spotlight. It seems that shareholder greed trumps employee and common interests.

Employee 40

Employee Leadership Communications Internal 40

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

Social Media 90

Social Media Marketing Media Creativity 90

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). style vs substance.

Ethics 52

Ethics Communications Print Television 52