Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. For questions or PR support, contact me via jerry@spinfactory.com.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

DECEMBER 20, 2023

“Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR PR professionals must send out shitty press releases.” Working with influencers is marketing, not PR.” “PR PR will be okay once we figure out how to calculate ROI.” “The

Brand 52

Brand Branding eBook Resources 52

Landis PR

SEPTEMBER 11, 2023

You may also be able to spot things that throw you off course, like getting the jitters from an extra cup of coffee or feeling an energy slump after skipping an afternoon snack. Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer.

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Energy Study System Writing 64

Landis PR

JANUARY 22, 2024

Of course, there’s an element of truth in that story: right at this moment, countless CMOs are stuck between a rock and a hard place. The headline in the first draft of this article was “CMOs, can you justify the importance of communication and defend your position?” And that made me yawn, too!

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Measurement Communications Crisis Communications Crisis 59

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Of course, the issue of AVE (ad value equivalency) came up. Do you know what Feb. Whodathunkit?! Back in 2010, Ms. Based in the Washington, D.C.,

Measurement 89

Measurement Media Training Google Resources 89

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency Internal International Meeting 59

Communications Conversations

JANUARY 13, 2017

In this role, I’m really focusing on building our digital PR capabilities. It’s a more digital content marketing focused role, which is part of the work that I really love. And yes, you can still do this while holding to approved corporate talking points… We have to do that all the time.

Insurance 60

Insurance Insurance Social Media Corporate 60

Waxing UnLyrical

DECEMBER 1, 2014

Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Resources 69

Resources Nonprofit Measurement Creativity 69

Lauri Pehar Borsh

AUGUST 9, 2014

Traditionally, marketing and public relations executives (in most industries) have been responsible for advocating and communicating the message about a company and its benefits to the public, while corporate leadership has been charged with “shaping the market” as a thought leader. Get Social Media Support.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Traditionally, marketing and public relations executives (in most industries) have been responsible for advocating and communicating the message about a company and its benefits to the public, while corporate leadership has been charged with “shaping the market” as a thought leader. Get Social Media Support.

Social Media 60

Social Media Media Television Radio 60

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. h) Crisis Management – Q&A with a PR Pro via TVEyes. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Norton's Notes

APRIL 21, 2016

Of course, it highlights that YouTube is better – it is written for them. I am sure most of us working in digital PR and social media have noticed how YouTube links don’t receive quite as much reach or engagement as they once did – that is no coincidence. I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

Doctor Spin

JANUARY 8, 2022

” Conversely, I hear senior professionals disregard younger ones since “they don’t understand the fundamentals of corporate communication.” Save the PR Industry Now. The PR industry must save itself. Digital PR specialists must share what they do, how they do it, and why. Share their work.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

” Conversely, I hear senior professionals disregard younger ones since “they don’t understand the fundamentals of corporate communication.” Save the PR Industry Now. The PR industry must save itself. Digital PR specialists must share what they do, how they do it, and why. Share their work.

Industry 52

Industry Web Wikipedia Education 52

ZudePR

JANUARY 26, 2016

.” Dave, the PR: If you’re a PR consultant and don’t wish to starve, you need to meet people. Of course, for them to recommend you, they need to be comfortable with what you know. ” Dave, the PR: You’d think for PR consultants this would be second nature. .

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How To Meeting Creativity Agency 65

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Source: DOJ , About Us – Agility PR Solutions ). based provider of briefings for corporate and government executives, for $71.8

Technology 12

Technology Software Company Marketing 12

Sword and the Script

NOVEMBER 9, 2021

Intrado was formerly known as West Corporation. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Of course, everyone involved says they take the matter “seriously” and are taking precautions. billion PR software market. Traditionally, these have focused on stocks.

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Software Banking Technology Data 93

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Digital PR. Marketing PR. Industry PR (B2B). Yet another agency I worked at ( Whispr Group ) provided specialised services for digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Doctor Spin

DECEMBER 20, 2023

“Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR PR professionals must send out shitty press releases.” Working with influencers is marketing, not PR.” “PR PR will be okay once we figure out how to calculate ROI.” “The

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

MARCH 1, 2022

Of course, these sites know most of the press releases have little value to their readers, so they create a back page that’s buried out of sight. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Notified by Intrado added “coverage books” to its PR platform.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

FEBRUARY 29, 2020

These backlinks are important to digital PR and marketing for two primary reasons. Of course, because it’s really hard to organize thousands of words on a page in a way that helps people. Of course, this is a survey, so that’s just the collective view of 1,000 or so bloggers.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Critical Mention

OCTOBER 24, 2019

It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. Our top picks: PR strategies can vary from organization to organization. PR Couture. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary.

Blogging 68

Blogging Education Resources Creativity 68

ZudePR

MAY 22, 2018

You’ll find some hyperlinked recommended resources for further reading at the foot of this post, should you wish to take a crash course in grammar, like what I have. Avoid corporate language. …set up “offline accounts” for value-added tax (VAT), corporation tax, petty cash. it, that and this. Keep to a minimum. For versus.

Writing 95

Writing Google Comparison Government 95

ZudePR

APRIL 8, 2018

Most either occupy or once occupied senior positions in corporate life. Google, of course, is a good source of knowledge too. The post #SelfPub – Part 2: Finding Alphas* appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. Ages range from 40 to 60. A few live or work abroad. Most have kids.

Google 101

Google Writing Skype Technology 101

PR Conversations

JUNE 3, 2016

At some point in their career, I think most PR people encounter the corporate psychopath — someone power-hungry, who will lie and bullsh*t and trample over whoever it takes to make a gain. You can persuade them that openness and honesty is a PR win, but it’s hard to like working with them. What is your PR motto?

Government 40

Government Social Media Local Corporate 40

ZudePR

DECEMBER 30, 2016

I’ve cooked a three-course-meal with the kids. He a straight-laced but decent scientist who’s lost his zeal to corporate life. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. Trust me, it works. They love it. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

MAY 31, 2015

The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. ” #29: David Meerman Scott (Boston).

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Of course, no single employee can handle every task. PR is a broad industry that calls on multiple competencies. How about the communication for your next corporate event? In the earlier example, maybe one or two people are enough to test a new media outreach workflow for your corporate event.

How To 60

How To Software System Employee 60