Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Dynamic content and regulations. Jack of all trades.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. I’ve done two surveys of my own on this question of the general public and of professional communicators.

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. One of those industries that companies need to follow is ad tech because of the power that this technology has to automate as well as serve very targeted ad campaigns to consumers.

Company 88

Company Strategy Publicity Advertising 88

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Here are three others: Executive thought leadership; Influencer marketing; and. Contributor marketing. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes.

Trends 120

Trends Leadership Small Business Analytics 120

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. In fact, the opposite is true.

Agency 223

Agency Survey SEO Social Media 223

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

NOVEMBER 12, 2016

This week includes survey data and salient points from two subject matter experts on the topic. Most B2B marketers (64%) create buyer personas and many use these for content segmentation (33%). Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.”

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 125) “I managed the public profile of my company and my leadership team in all outlets.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation. A new study by TrustRadius underscores the importance of trust in B2B marketing. User reviews.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

AUGUST 19, 2017

1) CMO job responsibilities and leadership attributes. When it comes leadership attributes , “it is strategic thinking that most marketers (86%) believe is imperative.”. That’s according to the “ Anatomy of a Leader ” study by the Marketing Week , which was reported by senior writer Charlotte Rogers. “In Fletcher wrote.

Leadership 62

Leadership Study Analytics Survey 62

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Content Marketing is no Longer a Shiny New Object.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 30, 2017

Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 3) The Future of Marketing Looks More like Public Relations.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. The list below is broken into four sections: Marketing statistics from 2020. Marketing Statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. I also welcome new competition to the market because we need it. Here’s a roundup of other news and links from the world of PR technology. PR tech news mentions.

Software 119

Software Case Study Advertising Advertising 119

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. This finding is reflected in previous surveys too, which points to a continued trend. The survey found 75% of buyers are more receptive “when the buyer is facing new, risky, or complex initiatives.”.

B2B 100

B2B Trade Shows Survey Study 100

Sword and the Script

JUNE 7, 2016

For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. Marketing skills the CMO needs on the team. Also see: The CMO Survey with Social & Mobile Marketing Takeaways.

Survey 60

Survey Marketing B2B Infographics 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Yet it can yield real insights for inclusion in a thought leadership program for key executives.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said.

Strategy 108

Strategy How To Content Marketing Analysis 108

Sword and the Script

JULY 11, 2017

When the dust finally clears, marketing lands in about the same spot as it was before…except it lost a week of productivity. The 3 Causes of Marketing without Authority . Certainly, trust is a key issue, and the HBR piece points to 2012 survey data that found 80% of CEOs don’t trust CMOs. 1) Product was divested from marketing.

Marketing 66

Marketing Leadership B2B Survey 66

ImPRessions - Crenshaw Communications

MARCH 22, 2017

An executive who buys enterprise technology, for example, has access to unprecedented amounts of information, including analyst reports, reviews, studies, and informal testimonials on LinkedIn discussion groups. This is what companies like SAP do to move influencer marketing from an awareness model to one focused on demand generation.

B2B 136

B2B Brand Branding Marketing 136

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. Inspiring your audience to take action calls for more substantial content. Taking the lead.

How To 108

How To Transportation Content Marketing Healthcare 108

Sword and the Script

OCTOBER 29, 2016

Attract: Get More Mileage out of B2B Content. Previous studies have shown that most of the content B2B produces goes unused. A survey by Seismic which found more than half of the content that marketing creates goes unused because sales doesn’t know where to find it. Retain: $2.3B An analysis of $2.3

B2B 60

B2B Marketing Analysis Content Marketing 60

Scott Public Relations

JULY 19, 2019

A survey with no responses indicates an approach that isn’t connecting with the audience. If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

A survey with no responses indicates an approach that isn’t connecting with the audience. If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Are Facebook Ads Any Good for B2B Marketing? The Struggle is Real in B2B Content Marketing [UML].

B2B 60

B2B Infographics Interviews eBook 60