Contently - Strategy

MARCH 22, 2019

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. The Limits of a Top-Funnel Mindset.

Content Marketing 99

Content Marketing Marketing Travel Healthcare 99

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 102

Survey Report Media B2B 102

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Since I started applying reciprocity in marketing a year ago, it has helped us grow our organic traffic for Survey Anyplace by over 100%.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

JULY 27, 2021

That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 173

Media Relations Media Pitching Survey 173

Sword and the Script

MARCH 6, 2018

As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. Caveats to the PRWeek Data.

Survey 114

Survey Agency Report Corporate 114

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster.

Journalism 64

Journalism Brand Branding Advertising 64

Sword and the Script

JULY 24, 2018

The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. 2) You don’t treat content marketing is its own channel.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JUNE 9, 2020

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Next year, when we conduct that same survey, I bet the results will look similar. If media relations is hard, so too is journalism and reporting. That’s what content marketing is all about. Focus on 20% of reporters.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

AUGUST 17, 2019

For B2B companies, earned media and branded content ranked the highest. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” So, given the results which one is better – PR or content marketing ?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

FEBRUARY 15, 2022

When the data was aggregated and anonymized, they could see behavioral trends in the legal sector that you couldn’t find in a survey. The economic implications were staggering, and the data put us on the front page of The Wall Street Journal. The story went viral in our market niche. Marketing baked into the product scales.

Company 96

Company Marketing B2B Software 96

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. If it sounds amazingly similar to the concept of good content marketing , you’re right.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

APRIL 18, 2017

That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. The evolution of digital media has facilitated the integration of previously distinct marketing disciplines. See these related posts: PR, Social Media and the Imperative of Content Marketing [UML].

Publicity 118

Publicity Marketing Content Marketing Software 118

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

JULY 10, 2018

Alan Murray, who spent years at the Wall Street Journal as a reporter and editor before taking the reins at Fortune magazine, summed it up this way: ‘One, they don’t trust us. The PR Opportunity for Brands as Publishers Tinker with Journalism. Media Relations Ends; Content Marketing Begins. Or it’s not. Talk to Us !

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. What Makes Online Content Viral? Journal Of Marketing Research (JMR) , 49 (2), 192-205.

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

APRIL 12, 2022

The average journalist covers 3 beats; 74% say they produce content in addition to online and print, such as newsletters (17%) and podcasts (15%) and half publish 5+ stories per week; 33% publish 8+ a week – according to the latest State of Journalism survey by Muck Rack.

Software 89

Software Pitching Measurement Enterprise 89

Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. And 2019 figures to be more of the same.

Analytics 105

Analytics Data Trends Marketing 105

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. I believe all signs suggest the future of marketing looks more like public relations.

Agency 93

Agency Trends Marketing Survey 93

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Shift Communications

SEPTEMBER 14, 2016

You’ve no doubt developed buyer personas for your lead generation and content marketing efforts, and it’s important to keep these audiences in mind for PR efforts, too. With a little advanced planning, a fully integrated and goal-oriented marketing and PR program is achievable for companies of all sizes. Define your audience.

Strategy 60

Strategy Marketing Data Content Marketing 60

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. That number was up sharply – 17% – from the same survey the previous year. We solicited commentary around this question from PR professionals that took the survey to find out. 3) Augment media relations with content marketing.

Survey 377

Survey Media Relations Media Ethics 377

Cision

APRIL 29, 2016

Microsoft recently surveyed 2,000 people and observed brain activity of 112 others and found that since 2000 the average human attention span has decreased from 12 seconds to 8 seconds, meaning it’s shorter than that of a goldfish! So, double up on your content marketing efforts.

Publicity 120

Publicity Mobile Ethics Social Media 120

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. If the content is good enough over time, people will come back for more.

Financial 46

Financial Banking Content Marketing Writing 46

Sword and the Script

DECEMBER 30, 2017

Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 3) The Future of Marketing Looks More like Public Relations.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

APRIL 10, 2018

Still, a recent survey of communications professionals with Ned’s Job of the Week really piqued my interest. Similarly, I read the Wall Street Journal, and there are plenty of people that do not. Why Content Marketing and Public Relations Need Each Other. Claims of its death can be traced to the 1970s.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 98

Survey Media Relations Corporate Communications 98

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). While the topics were still relevant for anyone working in communications roles, the content and context shifted significantly.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. And even when you get past all that, one big challenge remains for the PR folks: What’s the value of a placement in the Wall Street Journal?

Marketing 60

Marketing Measurement B2B Content Marketing 60

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. 1) The top challenges in journalism. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. 2) Key PR considerations about influencer marketing.

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

OCTOBER 22, 2020

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why. Try our services.

Content Marketing 90

Content Marketing Marketing Analysis Survey 90

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JULY 23, 2016

In a contributed piece for Marketing Land , which often offers a daily dose of martech news, Travis Wright notes: “Influencer marketing is a ‘ hot mess ,’ according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack.

Technology 60

Technology Mobile Web Banking 60