Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is now being fueled by the omnipresence of digital content. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Discovering new design techniques for content creation.

Community 150

Community Creativity Content Marketing Infographics 150

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. The public relations industry is constantly evolving. It’s truly an industry that never sits still. You can choose to work in a variety of industries. Storytelling is our game . via GIPHY. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. PwC doesn’t see this market recovering to last year’s size until some time after 2024.”.

Survey 174

Survey Marketing B2B Study 174

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance.

Survey 71

Survey Trends Communications Storytelling 71

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Everyone agrees that visual content is a major media trend that will continue to have prominence. in Marketing and a B.S. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

ReimaginePR

SEPTEMBER 5, 2016

But, it’s not ideal when your customers stumble on your blog, hoping to learn why they should choose your business only to be met with uninspired blog posts filled with industry-related terms that they don’t understand. You’ll need to present content in a way that makes sense to the reader, which is almost always your customer.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. I just saw someone on Twitter talking about how PR has become more marketing’ish and marketing has become more PR’ish – I like that quote because it really does seem to be the case. Even with all the technology and social media, etc., We joked about it!

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. 12 Content Marketing Lessons Learned in 12 Years of Blogging via @toprank. Content marketing is PR.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. I think most of the discussion on content marketing comes down to a couple things.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process. Breaking news and trending topics can also be leveraged to generate interest.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

wiredPRworks

DECEMBER 1, 2015

I jumped at the chance to learn from leaders in the industry right in the heart of my own city. Audiences on social media decide what content they’d like to see more of and what they’d rather not see at all. Infographics offer an engaging way to share statistics, tell a story or show a process.

Social Media 40

Social Media Media Infographics Storytelling 40

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Gen Z is sliding its way into media audience markets, so make sure you’re ready to engage with this new demographic: 5 Tips to Effectively Engage Generation Z.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

AUGUST 11, 2016

Include an expert who is able to segment and manage audience lists, run automated email campaigns, provide insights based on performance and continually tailor content to align with business goals. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The SEO Pro.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Include an expert who is able to segment and manage audience lists, run automated email campaigns, provide insights based on performance and continually tailor content to align with business goals. The Visual Storyteller. Visual content connects with, entertains, and educates consumers. The SEO Pro.

Marketing 40

Marketing Mobile Engineering Technology 40

ReimaginePR

AUGUST 1, 2016

Instead of racing to the bottom, why not raise the standards for your industry. People will believe that you command higher prices because you know more about your industry. You may not be able to compete directly on price, but you may not need to. Price higher than your competition. Charge higher prices, not lower prices.

Brand 120

Brand Branding Marketing How To 120

Beyond PR

MAY 12, 2016

In a word, content. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Everyone (including your client) responds to visual content better. The approach you take will often depend on your client’s news, industry, and brand.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Marketers and PR pros should make sure our content induces the right emotions and resonates with our target audience. Be nimble.

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Effective storytelling improves valuations. PR measurement.

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Content campaign.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Contently - Strategy

JANUARY 23, 2019

.” Vox pays creators, of course, and hiring curious people and letting them off the leash led to a big part of Vox’s content strategy : the explainer that beats a reader to a question. That’s what the entire news industry had for them?” Are explainers the future of content marketing?

Media 99

Media Journalism Content Marketing Education 99