Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. But does this confined approach to SEO still get results today? And you make your article longer.

SEO 118

SEO Strategy Brand Branding 118

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. Tech PR pros in particular should also consider how to simplify a lot of the complex, jargon-filled content that fills so many websites.

SEO 339

SEO Reputation Local Consumer 339

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 86

Content Marketing Marketing SEO Video 86

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Contently - Strategy

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? Basic search engine optimization (SEO) principles still apply to voice searches. We have four takeaways.

SEO 88

SEO How To Mobile Engineering 88

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. How do we, as content marketers, focus on making our websites these undeniable sources for answers?

SEO 40

SEO Content Marketing Strategy How To 40

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). In fact, SEO drives 1,000% more traffic than organic social media. In fact, SEO drives 1,000% more traffic than organic social media. Leads from SEO have a 14.6% Why Creating SEO-Friendly Press Releases Matters.

SEO 52

SEO Engineering How To Google 52

The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” ” I joined in the self-congratulating and empathised while secretly putting this down to the difference between marketing and PR people. SEO had nothing to do with me as a PR man and it was my intention to keep it that way. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. There’s incredible value from an SEO-perspective .

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Cision

OCTOBER 4, 2017

Visual Content Impacts Your Performance. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Axia PR

JULY 27, 2021

A digital marketing audit is a detailed analysis of your company's digital marketing strategies. It includes all aspects of online marketing efforts your company is focusing on, such as social media strategy, search engine optimization (SEO), email marketing, and content marketing strategy.

Marketing 118

Marketing SEO Analysis How To 118

Contently - Strategy

MARCH 22, 2019

That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions. Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000.

Content Marketing 99

Content Marketing Marketing Travel Healthcare 99

5W PR

MAY 6, 2022

SEO and Content Marketing. PR can help with the company’s search engine page ranking (SERP) and content strategy by being a source of brand awareness, website authority, and driving organic traffic. In the world of content marketing, this means that PR can help generate high-quality links for the company’s website.

How To 88

How To SEO B2C Content Marketing 88

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Click to enlarge.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Contently - Strategy

JUNE 25, 2020

. “And yet, the organization doesn’t know how to use it effectively.” ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. What brands get wrong about data-driven content. Data-driven content marketing isn’t a two-step process.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. By now you must know how to use emotions. So, how do you measure online sentiment? Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

ImPRessions - Crenshaw Communications

MARCH 3, 2022

“Representing some of the largest and fastest-growing solution providers in account-based marketing and demand generation, B2BSMX provides attendees the opportunity to meet with experts to tackle challenges such as how to optimize revenue operations and fine tune their go-to-market strategies to adjust to new realities.”.

Conference 304

Conference B2B Content Marketing Case Study 304

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Millions of people read Monster’s content each month.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Cision

JUNE 2, 2015

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.”

Content Marketing 120

Content Marketing Marketing SEO Education 120

PR 20/20

JANUARY 6, 2023

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. First, there are several tools you can use to grade your website’s SEO performance. If your SEO isn’t up to par, you can gather keyword data from various resources. Curate honest, consumer-focused content.

Engineering 86

Engineering SEO How To Resources 86

Axia PR

NOVEMBER 7, 2023

Experience, expertise, authoritativeness, and trust will boost your content marketing strategy. Producing high-quality online content is a vital yet challenging part of content marketing. To cut through the competition of billions of web pages, use EEAT.

Web 62

Web How To Engineering Content Marketing 62

Contently - Strategy

AUGUST 19, 2020

” Not sure how to get started? One of the most impactful ways for us to work with patients is review building on our own sites and Facebook,” said Alex Deckard, SEO manager at Aeroflow Healthcare , a medical equipment company. Reaching a new community. Another appeal of patient advocacy is exposure.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

PRSay

MAY 3, 2019

Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. How to identify influencers, both paid and non-paid.

How To 136

How To Education Exercises Newspapers 136

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. balance scales.”

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” ” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. This makes sense; compliance approvals for content marketing are a notorious challenge in the industry.

Financial 109

Financial Banking How To Marketing 109

Shift Communications

SEPTEMBER 17, 2014

You can no longer stuff your blog content with keywords and phrases and magically watch your website fly to the top of Google’s rankings. The search giant has done a pretty solid job of weeding out spam content for the betterment of everyone involved. Good content now gets the bump it deserves. Marketing Coordinator.

Blogging 161

Blogging How To SEO Analytics 161

Cision

NOVEMBER 7, 2016

The intent of this hierarchy is to make the content more accessible or logical to the reader. There’s conflicting evidence that headings impact SEO (Matt Cutts indicates that improper headings are interpreted as a syntax error, but that it’s not super important from Google’s perspective).

How To 308

How To Tools SEO System 308

Communications Conversations

NOVEMBER 12, 2021

2 – SEO & SEM. 3 – How to network in the real world (online and offline). 4- Multi-media content creation for communicators (photo + video + audio). SEO/SEM is highly under-represented in an academic setting. Or, what about SEO and SEM? Social media marketing. Content marketing.

Communications 155

Communications SEO Social Media Video 155

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 27% said they don’t know how.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

PR Fuel

MARCH 8, 2022

Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too. You can generate awareness, traffic, and brand credibility using SEO.

How To 52

How To SEO Engineering System 52

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Not sure how to distribute press release materials? If you’re not sure how to build a list of media contacts, look for a press distribution company. Determine if they offer search engine optimization (SEO) services, too.

How To 104

How To Guidelines Writing Pitching 104