Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

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Content Marketing Strategy B2C Marketing 120

Stern + Associates

JUNE 8, 2017

The fundamental concept of a content marketing strategy is to create and distribute various forms of content related to your business, products or services, written and designed to attract potential. The post How to Create Valuable Content for Your Content Marketing Strategy appeared first on Stern Strategy Group.

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Content Marketing Strategy How To Marketing 85

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results from content marketing.

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Content Marketing Strategy Infographics Marketing 93

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

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Strategy How To Media Infographics 276

Cision

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.

Infographics 266

Infographics Brand Branding Video 266

5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. Smartwatches and fitness trackers have revolutionized how people monitor and control their health and fitness objectives.

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Marketing Infographics Content Marketing Data 78

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence.

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Case Study How To Infographics SEO 210

Cision

DECEMBER 20, 2017

For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses. “How much could you possibly write about industrial marketing?” Payson even created an app to give users updates on the oil and gas market and help calculate investments.

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Industry How To Insurance Insurance 222

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

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Content Marketing How To Marketing Infographics 48

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students.

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Content Marketing Study Analysis Marketing 78

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

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Content Marketing Marketing Real Estate B2B 62

PR Fuel

MARCH 12, 2018

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What kind of content do you hope to create?

Content Marketing 40

Content Marketing How To Marketing eBook 40

Axia PR

AUGUST 23, 2017

Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics.

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Infographics How To Print Content Marketing 48

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Infographics.

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Infographics Case Study Content Marketing Video 235

PR 20/20

MAY 31, 2023

HubSpot is a powerful tool that can help you automate your marketing, personalize your outreach, and measure your success—all in one place. Below, we’ll walk you through how to use HubSpot to nurture your prospects into members without getting lost in the weeds. How does it work? Some can include: Filling out a form.

How To 81

How To eBook Infographics Content Marketing 81

Solo PR Pro

FEBRUARY 7, 2017

It can be difficult to understand all of the metrics and more importantly how to apply them to our work. In this infographic from Salesforce Canada , you’ll learn what data to analyze to improve your content marketing programs. Learn more in the infographic below. Click To Enlarge. Via Salesforce.

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Analytics Content Marketing Google Infographics 40

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Buzzstream

JANUARY 17, 2018

Creating valuable evergreen content is hard. In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B.

eBook 108

eBook Infographics Pinterest How To 108

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. The Inside Story on How to Spy on Competitors (& Innovators). Find out how they drive traffic and get online attention. See how they market online. Information is everywhere.

How To 198

How To Real Estate Web Case Study 198

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. But a better strategy is to plan out your content several weeks or months — even quarters — ahead. This way you can better align it to whatever else you’re doing marketing-wise. Plan ahead of time.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Reputation Us

FEBRUARY 21, 2023

The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report.

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Reputation Corporate Content Marketing Survey 78

Cision

MAY 29, 2017

Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Content discovery allows people to find information that is highly relevant and personalized.

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How To Content Marketing Engineering Advertising 129

Cision

JANUARY 16, 2017

One of the challenges facing content creators is how to create consistent, meaningful content. All of us experience spammy weekly (or daily) emails of irrelevant content, and perhaps wonder if some of our content is received so unfavorably. Keeping content fresh and relevant for readers can be difficult.

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Data How To Retail Ethics 120

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful.

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Strategy Infographics Content Marketing Study 120

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience.

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Blogging SEO Engineering Mobile 62

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Marketing isn’t your audience finding you, rather it’s you finding them. You market where they live, work and go for entertainment.

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Brand Branding Marketing How To 120

PR 20/20

NOVEMBER 29, 2016

Widmer is a content marketing expert and freelance writer. Content marketing isn’t a sprint—it’s a marathon. In this article, I hope to give you two key takeaways: Down and dirty, actionable steps to creating a strategy for your content marketing. The objective for each individual piece of content.

Content Marketing 40

Content Marketing Writing Marketing Tools 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

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Marketing Content Marketing Advertising Advertising 99

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. Not sure how to grow your brand authority and reach using a press release? Focus on Newsworthy Topics. Eager to get started?

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Brand Branding How To SEO 99

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Evolution of Content Marketing.

Social Media 0

Social Media Marketing Media Customer Service 0

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

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Retail Marketing Advertising Advertising 62

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics.

Communications 150

Communications How To Analytics Public Affairs 150

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial.

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Content Marketing Financial Marketing Analytics 48

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. And by using search volume, they get eyeballs on their content without pitching.

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Survey How To Reddit Pitching 90

Cision

SEPTEMBER 7, 2017

However, figuring out exactly how to do that can be a challenge. so how do you get your audience charged up about it, too? The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of content marketing has been proven time and time again.

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Infographics Consumer Video Examples 283

prTini

SEPTEMBER 14, 2015

In the PR world, a trip to Content Marketing World is kind of like being a kid in a candy store: So many good speakers and sessions, it’s hard to decide which ones to choose! Their insights were so good, we thought we’d share a few with you, too: Simon Sinek is everywhere (or, content marketing is not for everyone).

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Content Marketing Marketing Conference Infographics 28