Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? What are the new services? Perspective.

Media Relations 99

Media Relations Report Industry SEO 99

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 91

Analysis SEO Guidelines Google 91

Deirdre Breakenridge

APRIL 17, 2017

The site has 5,000 agencies and consultant profiles in areas including crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography, and video. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Sword and the Script

SEPTEMBER 8, 2020

Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. Content marketing and media relations need each other. The results?

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. It’s expanded to include public affairs and government relations as the norm.”. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Jack of all trades. More channels.

Communications 122

Communications Crisis Internal International 122

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

AUGUST 27, 2016

Google influences online marketing. It draws both ire and praise from people and governments alike. Three recent projects stood out for me given the relevancy to marketing. And so Google is the theme for this week’s Unscripted Marketing links. . It shapes publishers. It’s a zeitgeist’s zeitgeist. Live by Google.

Google 60

Google Mobile Transportation Content Marketing 60

Critical Mention

NOVEMBER 7, 2019

“EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” EKA is a leader in providing public and private sector experience and assistance when making critical decisions. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? most people know enough to not overtly promote “black hat SEO” tactics to do so.

Government 109

Government Reputation Web Corporate 109

PR in High Definition

DECEMBER 17, 2020

With tactics such as SEO, employer branding, and other reputation-building tactics becoming more and more impactful, it’s clear that media relations alone simply won’t cut it anymore. Even the government has begun to comment on this too. With so much focus on this, it is almost definitely something that will impact the year ahead.

Trends 71

Trends Reputation Course Media Relations 71

PeakMetrics Insights

MARCH 13, 2019

By monitoring millions of press releases, media feeds, government databases, and other sources, CivicFeed can alert a nonprofit the second something changes. Watch other nonprofit organizations work, track brand mentions, make lists of backlinks, and more with this SEO and social media tracking tool. Connect and Engage. PushEngage.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Waxing UnLyrical

JULY 12, 2018

The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video.

Brand 74

Brand Branding Banking Financial 74

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. Content marketers will find new allies in PR. Games are generally fun.

Marketing 189

Marketing Content Marketing Data Social Media 189

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. it’s also the #1 thing that will improve traffic and SEO ranking for your website. Take a fresh look at your blog.

Agency 100

Agency Survey Customer Service Engineering 100

Sword and the Script

MARCH 1, 2022

It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. The company says it “will maintain focus on growing these markets while employing an expert commercial team in the US, which will be announced in the coming weeks.”. The company has been self-funded to date.

Software 119

Software Case Study Advertising Advertising 119

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. So what does it really take to do our best work?

Marketing 91

Marketing Google Newspapers Print 91

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. I think so. And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88