Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). The quality of the pitch itself has degraded over the last few years. Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown?

Pitching 43

Pitching Journalism Tools Agency 43

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Little did I know how much work actually went into developing their pitch, the release, the corresponding photos and more.

Television 120

Television Pitching Journalism Interviews 120

Landis PR

MARCH 20, 2023

It’s also vital to be sensitive to potential economic concerns, whether it’s the latest financial news about a media outlet or you’ve heard about layoffs at another. It’s clear Twitter remains a vital platform for engaging with media. We highly recommend reviewing the report in its entirety.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

The Resolution Blog

JANUARY 8, 2018

Why links in coverage can provide PR value Does your PR coverage include links to owned content? Yes, they can help you add a financial value to your reporting. Can questions improve your content? A useful review and step by step guide on how to develop content that your audience wants and will read.

Tools 136

Tools Publicity SEO Measurement 136

PR in High Definition

JUNE 25, 2020

Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat.

Exercises 62

Exercises Employee Social Media Communications 62

Critical Mention

JULY 24, 2018

Once the marketing team builds its initial campaign and chooses its messaging and media channels, it’s time for PR pros to step in to amplify messaging with media placements in notable publications. Using tools like media monitoring can work wonders in keeping track of press coverage.

Marketing 76

Marketing Measurement Financial Analytics 76

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. Too many marketers believe that short content outperforms long form.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Many have paid financial penalties. Sharing content safely. Content sharing can seem scary.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Many have paid financial penalties. Sharing content safely. Content sharing can seem scary.

Film 60

Film Print Creativity Internal 60

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Audiences know the difference.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. Can marketing actually serve multiple business models?

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

APRIL 2, 2024

Wrap up This isn’t to say we aren’t acutely aware that the news industry continues to grapple with evolving media ecosystems, trust issues and financial troubles. They are focusing on news content that’s adaptable to broadcast or digital subscriptions and news-based podcast products — which can all be pitched and monitored.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. First, this is an opportunity for brands to fill the void. Media funnel.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

DECEMBER 28, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

B2B 122

B2B Marketing Survey Software 122

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. As long as they’re writing it and doesn’t have a particular bias, they are fair game (to pitch).”. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications.

B2B 120

B2B B2C Pitching Social Media 120

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

Technology 12

Technology Software Company Marketing 12

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise.

Tools 147

Tools Radio Data Instagram 147

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 19, 2017

4) Atlanta is carving out a name for itself in financial technology (fintech), cybersecurity, and marketing technology (martech) which is great locally. What marketing advice would you offer to local companies to cut through the clutter and differentiate themselves? And we don’t want to leave out Pitch Practice: Over 4.5

Marketing 67

Marketing Local Pitching Blogging 67

Cision

APRIL 13, 2017

Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. In Cision’s 2017 State of the Media Report , more than half of respondents said a pitch that lines up with their past work and interests is what drove them to pursue a story. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Content Creation: Creating compelling and informative content is crucial for conveying the company’s message and capturing the attention of key audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

MAY 2, 2024

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

MAY 5, 2016

This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. We are practicing what we preach because this content marketing trend is not a fad. In fact, I think PR is the best kept secret in content marketing.

Blogging 60

Blogging Content Marketing B2B Social Media 60

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Enlightened Self-Interest: The Pitch Email. I think so. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111