Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. If you need help finding and telling your corporate story, get in touch. Content Marketing' Introduce conflict.

Storytelling 199

Storytelling Reddit Video Creativity 199

Contently - Strategy

OCTOBER 18, 2021

Pluralistic ignorance is the 7th plague of the corporate world. Pluralistic ignorance is the 7th plague of the corporate world. Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. The storytelling solution. appeared first on Contently.

Marketing 111

Marketing Storytelling Travel Corporate 111

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? This question is the B2B marketing equivalent of the Wolf of Wall Street’s challenge to sales: sell me this pen. One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas.

Corporate 63

Corporate Storytelling B2B Facebook 63

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: How did you decide on the ideal marketing technology stack?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78

Brand Branding Storytelling Software 78

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Perfect the Art of Storytelling. Senior Marketing Manager, Critical Mention. SCHEDULE A DEMO.

Brand 126

Brand Branding Storytelling Analytics 126

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Lauri Pehar Borsh

FEBRUARY 13, 2014

Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

Storytelling 83

Storytelling Brand Branding Corporate 83

Waxing UnLyrical

NOVEMBER 30, 2016

Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. Why Storytelling is So Effective. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. ” 3.

Storytelling 40

Storytelling Brand Branding Advertising 40

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. ” But relatively little B2B content talks to buyers like they’re human being.

Marketing 108

Marketing How To B2B Exercises 108

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations.

Video 120

Video Strategy YouTube Marketing 120

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Blogs, including independent and corporate blogs, can be credible. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3. The results?

Survey 96

Survey Industry Leadership Study 96

Cision

AUGUST 23, 2017

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. BIGfish Communications. Finn Partners. FinnPartners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

OCTOBER 9, 2019

Use Social Media for Storytelling. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. . Nevertheless, social media marketing success is possible so long as you persist brand growth and engagement through consistency, patience and relevancy.

Social Media 75

Social Media Marketing Media Instagram 75

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Call it marketing, call it conscious capitalism—they make a difference and involve their customers. More Human Marketing Services.

Marketing 52

Marketing Storytelling Technology Community 52

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Instead of being a stuffy, corporate entity, your brand becomes people-driven and people-focused. Your brand story should be authentic, relatable, and deeply human. Click To Tweet. Be Intentional.

Brand 156

Brand Branding How To Storytelling 156

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service. Are you relying on text-only assets to drive your messaging? Now is the time.

Video 117

Video Communications Strategy Product Launch 117

Communications Conversations

AUGUST 18, 2015

My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!), Why the corporate blog isn’t content marketing’s home base anymore. The Next Gen of Wearables/VR Will Significantly Impact Storytelling. My topic: Digital trends reshaping the PR industry.

Trends 60

Trends Storytelling Instagram Content Marketing 60

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. We see infographics in content marketing survey results as well. You need PR, content marketing and social media all working on the same play.

Infographics 69

Infographics Data Case Study Content Marketing 69

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. billion over the next five years. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Moving towards corporate social responsibility (CSR).

Trends 106

Trends Social Media YouTube Storytelling 106

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. Marketing efforts are being automated, increasing the volume of messages and content being pushed out. Or are we?

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. It was last year in October that I decided to start a chat to build a community of PR pros, marketers, and entrepreneurs in India to discuss topics of mutual interests.

Meeting 40

Meeting Communications Marketing Community 40

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation.

Financial 79

Financial Banking Content Marketing Writing 79

Communications Conversations

MARCH 16, 2015

Changing… Heather Cmiel , formerly of Bellmont PR, recently took a job as marketing communications strategist at 3M. Events… MIMA is hosting “Brand Storytelling in a Digital World” at the Carlson School of Management on Wed., TopRank Marketing is seeking a content marketing manager to join its team: [link].

Case Study 60

Case Study Corporate Storytelling Social Media 60

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Assess your marketing maturity? Identify untapped markets?

B2B 85

B2B Content Marketing Trends Marketing 85

Waxing UnLyrical

JUNE 22, 2015

Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. Why: The inimitable Lee Odden shows us where content marketing fits “in the public relations and communications mix.” ” 5.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Sword and the Script

SEPTEMBER 5, 2017

For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Too many brands miss this important point. Can your agency bring big ideas and execute?

Brand 71

Brand Branding B2B Exercises 71

Stuart Bruce

MAY 29, 2015

It’s a very exciting time to be in public relations and corporate communications and I’m looking forward to working with clients on creating modernised annual reports that draw on innovation in integrated reporting, corporate storytelling, corporate media and content marketing.

Report 60

Report Financial Corporate Reputation 60

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” The new continuous storytelling cycle. We are all familiar now with the PESO model. Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281