Consumer Sports Technology Television 
Burrelles Fresh Ideas
FEBRUARY 27, 2024
Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?
NewsWhip
NOVEMBER 18, 2021
Both beauty and technology posts also generated massive amounts of likes, from Will Smith’s collaboration with Fitbit to Shay Mitchell’s promotion of Tresemme. The “other” category included cars, television shows, sports, and music. Giving consumers incentives to shop or win will only build brand loyalty and prove ads effective.
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PRSay
AUGUST 6, 2019
By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.
Cision
JULY 26, 2017
Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Movies and television. Technology and computing.
Cision
NOVEMBER 6, 2015
Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act.
5W PR
NOVEMBER 7, 2019
Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers.
Mindful Marketing
JUNE 19, 2022
Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules.
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