5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views.

Company 88

Company Strategy Viral Data 88

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. In an insightful presentation, Jasper shared his valuable learnings on the challenges faced, strategies adopted, and results achieved by the renowned automobile brand when trying to tap into new target audiences.

Storytelling 78

Storytelling Data YouTube Strategy 78

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow unless they are presented as proof/evidence.

Measurement 156

Measurement Case Study Creativity Course 156

5W PR

OCTOBER 21, 2019

Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to. Respecting the consumer’s time and attention is key when it comes to learning how to most effectively strike a balance in marketing.

Advertising 76

Advertising Advertising Marketing Viral 76

Prohibition

SEPTEMBER 13, 2022

Amongst the millions of influencers TikTok has given us, it has also presented us with many new household names with the likes of Khabane Lame , Charli D’Amelio and Francis Bourgeois. Curated influencer content can portray that authentic and empathic voice, which has a big impact on consumers trust and brand loyalty.

Brand 118

Brand Branding Video Social Media 118

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Karen Freberg

APRIL 9, 2023

However, what if you write, sing, and release a song that was featured for a short second in the movie to make it go viral? Tap into nostalgia content and opportunities for audiences, but present it in a new way. Brands jumped all over this – along with users – as it was being discussed across the board on and offline.

SMB 52

SMB Viral Creativity Course 52

Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. Too often, marketers present metrics that look good instead of metrics that matter. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook.

Storytelling 0

Storytelling Data Communications Technology 0

The Stalwart Blog

DECEMBER 20, 2017

This presents a problem to organizations who will more than likely see the economy start to slow in 2018 and require them to reduce their workforce. The more layoffs that occur, the more likely consumers and employees will see their bosses as greedy. The American Backlash Will Be Real.

Company 114

Company Viral Travel Corporate 114

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Cision

FEBRUARY 22, 2016

While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication. Practical Value.

Writing 144

Writing Study Viral Consumer 144

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Meet people where they are. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. In a phrase, as the paper suggests, “Marketers looking to reach consumers in new ways.”

Content Marketing 60

Content Marketing Employee Marketing Viral 60

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. There’s nothing wrong with this.

Publicity 120

Publicity Storytelling Journalism Viral 120

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. You survived the stress of a new business presentation and deserve some excellent escapist fiction to take you away. For pure relaxation.

Viral 120

Viral Storytelling Writing Crisis 120

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. This is exemplified in the rise of bloggers, influencers, and viral videos. What content can you create that will become one of those 12, and how can you make sure your product or service is the end result?

How To 120

How To Marketing YouTube Study 120

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past. Conclusion.

Social Media 120

Social Media Facebook Print Advertising 120

Prohibition

JUNE 17, 2021

If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. Either is just as effective, when done correctly. Stay on brand.

Video 62

Video Product Launch Film Social Media 62

Melissa Agnes

FEBRUARY 3, 2015

How does each stakeholder group prefer to consume their media? But though these changes present unprecedented opportunities for crisis communication, they also present many risks and challenges. Never knowing if something is going to go viral against you in a negative way… but wait! Step 4: Do the prep work.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Ishmael's Corner

FEBRUARY 3, 2015

While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. True, a SlideShare deck isn’t going to have the same emotive power or viral reach of a video. Then again, these qualities don’t carry the same value for a B2B company as they do for a consumer brand.

Social Media 60

Social Media Storytelling B2B Media 60

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

NOVEMBER 19, 2019

Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). JC: I started my career in consumer-packaged goods. The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. 1) How did you get into marketing?

Storytelling 85

Storytelling Brand Branding Customer Service 85

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Brand 78

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations.

Reputation 118

Reputation Google Crisis Management Engineering 118

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. 2 - Surprise! billion bottled water category.

Marketing 48

Marketing Viral Consumer Brand 48

Beyond PR

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. Too often, marketers present metrics that look good instead of metrics that matter. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook.

Storytelling 73

Storytelling Data Communications Technology 73

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Blurred Lines between Influencers and Brands. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PR in High Definition

SEPTEMBER 24, 2019

The problem is that many of them offer a general service whereby they cover multiple topics to fulfil the needs of the publication – for example, they’re not simply health reporters covering developments in the health sector, but instead might cover health alongside all sorts of different types of consumer stories. News been framed!

Media 54

Media Newspapers Journalism Video 54

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Organic posts are effective in increasing consumer confidence in your business. Hence, the popularity of paid social. provide customer service to their clients.

Advertising 62

Advertising Advertising Social Media Strategy 62

5W PR

SEPTEMBER 19, 2023

Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents. This level of personalization increases engagement and helps build stronger connections with consumers. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78

Viral Digital PR Storytelling Reputation 78

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Throughout the process of gathering old stories and files, many employees past and present remarked that the history project was long overdue. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes.

Creativity 40

Creativity Storytelling Sports Social Media 40

Flack's Revenge

JULY 12, 2017

And consumer marketers have a decided advantage over B2B when it comes to emotion. Viral cat videos, real news, fake news, vacation pictures and political rants all get mixed into the same soupy mess. You want to present your content honestly, and what’s good content will speak for itself.”. The Growth of Social News Sharing.

Social Media 120

Social Media How To Media Viral 120

MaccaPR

SEPTEMBER 13, 2016

The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. But he did, oh how he did.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Indeed, my own predictions are at the very bottom. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100