Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Storytelling 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies.

Social Media 60

Social Media Storytelling B2B Media 60

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. There’s an undeniable link between his storytelling chops and his famously evocative song lyrics. For pure relaxation.

Viral 120

Viral Storytelling Writing Crisis 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes.

Creativity 40

Creativity Storytelling Sports Social Media 40

Prohibition

JUNE 17, 2021

If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. It’s a good idea to draw up some tiered options. Stay on brand.

Video 62

Video Product Launch Film Social Media 62

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing.

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Blurred Lines between Influencers and Brands. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

5W PR

SEPTEMBER 19, 2023

Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents. This level of personalization increases engagement and helps build stronger connections with consumers. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78

Viral Digital PR Storytelling Reputation 78

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Indeed, my own predictions are at the very bottom. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. So, most of the brands we work with regularly, we’re in charge of their organic social strategy, so trying to figure out what to post on all of the social channels that you have to be present on these days, and creating the content and the strategy for that. Lauren: Yes.

Trends 78

Trends Brand Branding Reddit 78

Cision

JUNE 21, 2017

Start With Good Storytelling. But if you have a good story, you can find interesting ways to present it to your audience. “It Good storytellers can find a way to put the story in a way your audience wants it,” Frank says. And, of course, they’re good storytellers. For every story, think WWYS: What would you share? “If

Viral 112

Viral How To Storytelling Facebook 112

Beyond PR

DECEMBER 5, 2017

Despite the bandwidth and budget challenges video present, more than half of marketers worldwide rate video as the type of content with the best ROI. Video presents one of the best opportunities to attract new audiences. Journalists and consumers crave videos. That’s a lot. million words. more views. About Seth Gilpin.

Infographics 72

Infographics Case Study Video Survey 72

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Media Malaise Theory This perceives and presents mass media as purveyors of doom.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Chris Lynch: It’s overwhelming to consumers and brands. More democracy is good, but now it’s more like a presentative democracy.

Report 225

Report Media Advertising Advertising 225